Brand | Are You Sure It Isn’t Photoshopped? – The Journey Of Adobe Systems Inc.
Adobe is one of those rare companies whose product has become a verb. Adobe Systems Inc., like many other billion-dollar companies, was founded from the garage of John Warnock, one of the founders. The company is named after Adobe Creek, which is a 23-kilometer-long stream originating in the Santa Clara County, California, and it flowed […]
Brand | Asian Paints – Redefining The Concept of Paints
Asian Paints is India’s largest and Asia’s third-largest paint company headquartered in Mumbai, Maharashtra. The company deals in the manufacturing and selling of all kinds of paints, such as automotive, industrial and decorative paints, coatings, ancillaries, and products related to home decor, bath fittings, and related services. The company, along with its subsidiaries, is operating […]
Brand | MG Motors – A Brand Creating Unparalleled Motoring Experience Since 1924
MG Motor, the British carmaker made its debut in the Indian car market with the unveiling of its SUV offering MG Hector. The company was founded by an automobile engineer Cecil Kimber in a garage called “Morris Garage”. Born on 12 April 1888, he began working for the car tycoon William Morris (later Lord Nuffield) […]
Marketing Concept | Banana Curves
Banana curves are usually used in projects. When a project is scheduled, tasks are planned using early start and early finish. It is also planned using the late start and late finish. An early start is the earliest possible date on which the project tasks can possibly begin The late start is the latest date […]
Marketing Concept | A/B Testing
Other names: Split testing, Bucket testing A/B testing is a method to check 2 versions of a webpage, app or a mail body against each other to determine which one performs better. Let’s say an e-commerce company wants to determine if a change in its webpage will attract more consumers to buy their product. These […]
Brand | Chanel – A Brand Creating Uncomplicated Luxury
When one talks about amazing luxury brands, Chanel is always on the list. The company was started in 1909 by Coco Chanel, formerly Gabrielle Chanel and it continues to be one of the finest brands as far as fashion is concerned. Also, the fragrance Chanel No. 5 was curated by Coco Chanel herself and it […]
Marketing Concept | Demand Forecasting
Frequent change in consumer demand and trending pattern of products that decision should be taken on careful analysis of data. Prediction of sales from previous sales data and estimated data is possible via the Demand Forecasting concept and its techniques. Steps in the forecasting of demand are followed to promote a systematic calculation of potential […]
Brand | The Body Shop – Evolution Of A Brand That Could Be A Force For Good
The Body Shop International Limited, trading in the name of “The Body Shop,” is a British brand of cosmetics, skincare and perfume products. Founded by Anita Roddick, 45 years back in 1976, the company has had a roller coaster ride. Being a gigantic subsidiary of the Brazilian cosmetics group Natura & Co., it is currently […]
Marketing Concept | Marketing Funnel (AIDA Model)
Other names: 4-stage AIDA model, TOFU(top of funnel), MOFU(middle of funnel), BOFU(bottom of funnel) Definition: In simple terms,AIDA Model a consumer journey. There are various stages in which a consumer lies and how a marketer makes the most out of it. In the initial phases, the marketer’s goal is to create awareness about the product […]
Marketing Concept | Material Requirement Planning
Material Requirement Planning is a mechanism which helps manufacturing firms to calculate Net requirement of material, material requirement time and most optimum Quantity of material. Material Requirement Planning consists of following essential steps: Master Production Schedule (MPS): MPS is a set of phased amounts for each item that a business manufactures, showing how many are to […]
Brand | Philips – The Global Consumer Electronics Brand With Innovation At Heart
Philips is a Dutch multinational conglomerate headquartered in Amsterdam, Netherlands that was founded in 1891 by Frederik Philips and his son Gerard Philips. Once started as a bulk manufacturer, it became one of the largest electronics companies in the world, employing over 75,000 people across 100 countries, generating revenue of €18.121 billion in 2018. With […]
Marketing Concept | Real Time Bidding
The concept of Real-Time bidding is a part of programmatic advertising, where companies advertise in real-time on the basis of consumer behavior and traits. It is a kind of bidding system which allows publishers to monetize the advertising space available on their website by selling them to buyers through an auction system. Here, in less […]
Brand | Glenmark Pharmaceuticals- A New Way For A New World
Glenmark recently announced that the Indian regulators have approved Fabiflu – a drug for the treatment of COVID-19. Fabiflu isn’t just another medicine. It is a hope to finally overcome the menace of COVID-19 which has led to the death of more than 400,000 people worldwide. The very virus that led to a severe economic […]
Marketing Concept | S Curve
S curve is one of the most important concept when it comes to the Product Life Cycle (PLC) or the Product Evolutionary Cycle (PEC). It is a widely used concept in marketing. It is called the S curve because it looks like the letter S. S curve is applicable to any business or startup where […]
Brand | Netflix – Creating A Winning Brand Strategy
In the modern era, nothing has taken over the world successfully, like Netflix. The online video streaming service provider has become a household name with its timeless branding, expanding slate of Originals, and a global expansion well underway. The concept of Netflix was originated when the CEO Reed Hastings was charged a $40 late fee […]
Marketing Concept | Sharing Economy
The concept of sharing economy works on a model where people do not directly buy products but rather hire things like cars, homes, etc. or share them with each other. This is different from the traditional business model of selling goods. Companies use this as a commercial business model and it has proven to be […]
Brand | Oriflame – Selling Cosmetics Through Networking Marketing
Not many companies in the world have tasted success without having reliable distributors and retailers network catering to customers. One such company that has gone this route and, in turn, created an empire with the help of Multi-Level Marketing (MLM), or popularly called Direct Selling techniques is Oriflame Holding AG, the prime cosmetics brand from […]
Marketing Concept | VUCA : What It Really Means
The term VUCA was first used in 1987 but was introduced in 1991 by the U.S. Army at the time of the end of the cold war which resulted in more volatile, uncertain, complex, and ambiguous situations in the world. The VUCA concept represents a changing environment where previously laid standard rules and laws don’t […]
Brand | OnePlus Phones – Because We Must “Never Settle”
While at a meeting with the team in a cafe, all the 5 members noticed that they were using iPhones. The reasons for not using android were the bad build quality, software not intuitive, and many more reasons. This was where the idea popped in and OnePlus came into the picture. The people who had […]
Marketing Concept | Unicorn Company
Unicorn company denotes a startup firm that has been valued over $1 billion. The term was coined to represent companies/startup’s future growth opportunities. The meaning of “Unicorn” is a mythical animal that looks similar to a horse but has a single straight horn projecting from its forehead. You won’t find a unicorn easily, and so […]