Featured Startup | Byju’s – From Offline Classes To The World’s Most Valued Edtech Startup
Byju’s – The Learning App, the Indian ed-tech (education-technology) and online tutoring startup, was founded in 2011 in Banglore by Byju Raveendran. With over 10 million downloads and a revenue of Rs. 2800 crores in May 2020, Byju’s Learning App has grown to become India’s leading K-12 education app. As of September 2020, it is […]
Case Study | Tropicana Rebranding Failure
In an advertising campaign that promoted the new packaging for the fruit juice brand, Tropicana invested $35 million. The same agency, Arnell, created both the packaging design and the advertising campaign. Launch Tropicana launched the new packaging for Tropicana Pure Premium, its best-selling product in North America, on January 8, 2009, with sales revenues of […]
Brand | Nike – The Rise And Rise of Sportswear Giant
Nike took the world of sportswear by storm by an ad campaign “Just Do it” in 1988. The slogan, inspired by the notorious last words of death row convict Gary Gilmore, resonated with athletes around the world. The objective of the campaign was to target everyone, irrespective of age, gender, and fitness level. Sportswear was […]
Brand | IBM – The History And The Successful Run
International Business Machine, abbreviated as IBM, and commonly recognized as ‘Big Blue’ is an American multinational technology company headquartered in Armonk, New York. Founded 108 years ago in 1911 as ‘Computing-Tabulating-Recording Company’ and later renamed as IBM, the organization now serves over 175 countries and ranked as the 7th largest tech brand of 2020 by […]
Brand | Snapchat – The Multimedia Messaging App And Its Culture of Aggressive Innovation
Snapchat, earlier known as Picaboo, was launched on Apple App Store in July 2011. Within 3 months of its success, in September, it was relaunched as Snapchat by Snap Inc., which was originally known as Snapchat Inc. Led by CEO Evan Spiegel, it was coded by Bobby Murphy, based on an idea by Reggie Brown. […]
Brand | Knorr – HUL’s Power Brand Adding More Taste In Your Life
Carl Heinrich Knorr founded Knorr in 1838, where he started to experiment in his Heilbronn factory in Germany with different kinds of dried vegetables and seasonings and tried to find out ways to preserve their flavors and food values. Thus, this German food brand was started with a mission to bring better and more flavorsome […]
Brand | Airbus – The Aerospace Pioneer That Moves The World
Brands are taking over every aspect of our lives, but have you ever wondered which aircraft you would be getting on for a trip before you book your ticket? Lockheed, Cessna, Boeing, Airbus, Antonov, McDonnell Douglas, Convair, Bombardier, and so on but when it comes to air travel, is the brand important? Have you ever […]
Brand | Superdry – Epitome Of Fusion Fashion
The offspring of an interesting collaboration of two budding entrepreneurs- Julian Dunkerton and James Holder in Cheltenham, the UK in 2003, Superdry is usually exemplified as a perfect blend of East and West and has Super group plc as its parent brand. Bringing out the classic fusion of American and Japanese clothing styles molded into […]
Featured Startup | Powermat – Life At 100%
Powermat is the wireless charging pioneer, who started developing inductive wireless charging technology back in 2006, before the formation of the standard organizations. Powermat has been granted over 95 related patents and has submitted over 200 patents for review along the years. It has more than 12,000 Charging Spots, 3.2 million cars and over 500 […]
Brand | The Hershey Company – A Little Something For Everyone
The Hershey Company was founded in 1894 by Milton Hershey and is headquartered in Hershey, Pennsylvania. The town itself was largely built by Milton, and many places in the town bear his name, including Hershey’s Chocolate World and Hersheypark. Hershey’s Chocolatetown at Hersheypark was one of the largest construction projects in the United States as […]
Case Study | BufferBox – Winding Down An Acquisition By Google
BufferBox Inc. was a Canadian startup which provides you with an address for all your online orders, which in turns provide consumers with the convenience of picking up their online purchases 24/7. It was founded by Jay Shah, Aditya Bali and Mike McCauley, BufferBox’s mission was to make missed delivery notices a thing of the […]
Brand | Amazon – Delivering A To Z Of Business And Success
Amazon is an American multinational company headquartered in Seattle, Washington, US. It provides an array of services that span from the online retail, AI assistant provider, cloud computing service provider, live-streaming services, music, and video streaming, game streaming, and also web services among almost an uncountable industries and services, it has managed to enter into. […]
Brand | Apple And The Strategies That Made It A Synonym Of Innovation And Success
Apple – one of the few companies that made history, more than once even; including the first company to reach a $1,000,000,000,000, or more conveniently, $1 trillion market- capitalization. Apple Inc., which was initially Apple Computer, Inc. until ’07 when they decided to drop ‘computer’ in a rather strategic move, is among the world’s largest […]
Brand | Johnson & Johnson – A Healthcare Legacy Of Over A Century
Johnson and Johnson is a multinational conglomerate primarily focused on producing consumer-friendly packaged healthcare products, pharmaceuticals, and medical devices. A corporate giant with almost 250 subsidiaries and active operation in over 60 countries, a household brand so popular that it branches its products to almost 175 countries worldwide, the company was established in the US […]
Brand | IndiaMART – The Indian B2B Solution To Sell Easy
IndiaMART InterMESH Ltd. is one of India’s largest online B2B listing platforms for small and medium businesses, connecting buyers with suppliers. It also provides B2C and C2C sales service via its web portal. With 60% market share of the online B2B Classified space in India, the channel focuses on providing a platform to Small & […]
Case Study | Creating A New Market Through Attractive Packaging – PaperBoat
Paper Boat is a brand of traditional Indian beverages and foods produced and marketed by Hector Beverages, which is headquartered in Bengaluru, India. With the tagline of drinks and memories, the brand connects different traditional Indian flavors with childhood memories. Hector Beverages was founded in 2009 by 4 friends. The company’s first product was a protein […]
Brand | Are You Sure It Isn’t Photoshopped? – The Journey Of Adobe Systems Inc.
Adobe is one of those rare companies whose product has become a verb. Adobe Systems Inc., like many other billion-dollar companies, was founded from the garage of John Warnock, one of the founders. The company is named after Adobe Creek, which is a 23-kilometer-long stream originating in the Santa Clara County, California, and it flowed […]
Brand | Asian Paints – Redefining The Concept of Paints
Asian Paints is India’s largest and Asia’s third-largest paint company headquartered in Mumbai, Maharashtra. The company deals in the manufacturing and selling of all kinds of paints, such as automotive, industrial and decorative paints, coatings, ancillaries, and products related to home decor, bath fittings, and related services. The company, along with its subsidiaries, is operating […]
Brand | MG Motors – A Brand Creating Unparalleled Motoring Experience Since 1924
MG Motor, the British carmaker made its debut in the Indian car market with the unveiling of its SUV offering MG Hector. The company was founded by an automobile engineer Cecil Kimber in a garage called “Morris Garage”. Born on 12 April 1888, he began working for the car tycoon William Morris (later Lord Nuffield) […]
Brand | Chanel – A Brand Creating Uncomplicated Luxury
When one talks about amazing luxury brands, Chanel is always on the list. The company was started in 1909 by Coco Chanel, formerly Gabrielle Chanel and it continues to be one of the finest brands as far as fashion is concerned. Also, the fragrance Chanel No. 5 was curated by Coco Chanel herself and it […]