Brand | Vodafone India – The Journey From Hutch To Vodafone To Vi
Vodafone Group Plc (Vodafone), founded on 17 July 1984, is a telecommunications company. The organization works in two regional regions: Europe and Africa, the Middle East, and Asia-Pacific (AMAP). Its segments are Europe and AMAP. Its segment in Europe comprises regional areas such as Germany, Italy, the United Kingdom, Spain, and the rest of Europe. […]
Featured Startup | Medlife – India’s Largest e-Healthcare Provider
Medlife was started in 2014 by Mr. Prashant Singh and Mr. Tushar Kumar. The company started as an online medicine delivery service but later expanded to offer a wide range of services ranging from online doctor consultation to diagnostics services. As Mr. Tushar puts it, the company began its journey after seeing the gap in […]
Brand | Siemens India – The Strategies And The Success Factors
The brand Siemens, as we know it today, started as Siemens and Halske in 1847 as a telegraph construction company. Founded by Werner von Siemens and Johann Georg Halske, it is one of the world’s oldest engineering firms. In 1848, the company constructed the first long-distance telegraph line in Europe. In 1966, the company changed […]
Brand | Cognizant – The Successful Run Of IT Giant
Cognizant is an American international IT service provider providing electronic, technical, consulting, and administrative services. It is part of the NASDAQ-100 and CTSH exchanges. Its headquarters were set up in 1994 in Teaneck, United States of America (USA). As the internal Engineering unit of Dun & Bradstreet, it represented external customers in 1996. The initial […]
Case Study | How Parle Agro’s Bailley Broke The Monopoly Of Bisleri
In 1993, Prakash Chauhan’s Parle Agro decided to enter the mineral water market with its brand, Bailley. But there were two clear challenges that Bailley faced. For one, the concept of bottled mineral water was not very well known, with its usages restricted to foreign tourists and jet-setting Indians. On the other, brother Ramesh Chauhan’s […]
Case Study | Mitsubishi Electric – Promoting IoT By The Means Of e-F@ctory
Mitsubishi Electric Company has extended a wide variety of services enterprises, including Electricity and Electrical Systems, Manufacturing Systems for Automation, Information and Communication. The company also has a wide variety of world-class goods and technical facilities in the FA (Factory Automation) and e-F@ctory has been promoted since 2003. The objective is to reduce growth, production, […]
Brand | Blue Dart Logistics- The Success Story And Branding Strategies
Blue Dart, South Asia’s, particularly India’s, premier express air and integrated transportation, distribution, and logistics company, offers secure and reliable delivery of consignments to over 35,000 locations in India. As part of the DPDHL Group (DHL Express, DHL Global Forwarding & DHL Supply Chain) and E-commerce solutions, Blue Dart accesses the largest and most comprehensive […]
Case Study | Royal Mail London Program
Overview The Royal Mail London Programme has transformed the capital’s mail processing operation. It has provided a cost-effective operational platform for high-quality customer service, value for money, and room for future business development. With technological advances and increased competition, it was important to provide an operational network in London to support Royal Mail’s commercial strategy, […]
Featured Startup | Pepperfry – Bringing Furniture To Your Doorstep
Pepperfry has changed the world’s view of furniture shopping. Far from the old days when it was a long and tedious task, Pepperfry has converted it into something much more enjoyable and comfortable task. This innovative idea of an online furniture store came to the founders over just a lunch, when they had no idea […]
Walmart – Inside The World’s Largest Retailer
Walmart is the world’s largest corporation. Walmart is a company that most Americans are familiar with, a company with stores that offer everything a person could need at discount prices. What began as a company based in a small Arkansas town has grown to be the largest private employer in the United States. Walmart Inc. […]
Brand | Siemens AG – Strategies That Sustain The Technology Giant
Siemens is a technology company that is active in nearly all countries of the world, focusing on the areas of automation and digitalization in the process and manufacturing industries, intelligent infrastructure for buildings and distributed energy systems, conventional and renewable power generation and power distribution, smart mobility solutions for rail and road and medical technology […]
Case Study | WhiteHat Jr. VS WhiteHat Sr.
Introduction WhiteHat Jr. is an online platform that provides tuition assistance for kids to learn coding languages. Founded in 2018 by Karan Bajaj, the firm was bought by the Edutech giant Byju’s for a 300 million dollar in an all-cash deal. The introduction to WhiteHat Sr. is a little more complicated. Unlike WhiteHat Jr. it […]
Brand | Airbnb – Belong Anywhere
Airbnb is more than an online platform used to find accommodation. It represents a growing community that is shifting the way people feel about sharing, traveling, and home. Brian Chesky, CEO and co-founder of Airbnb used a communication at Airbnb’s blog to state that Airbnb is “creating a door to an open world—where everyone’s at […]
Brand | Accenture – The Brand Strategies Behind High Performance
Accenture is a Fortune Global 500 IT company and a global leader in consulting services. It is also a research and analytics company incepted in Dublin, Ireland, on 1st September 2009. Accenture was antecedently a business associate degreed technology consulting division of an accounting organization known as Arthur Hans Christian Andersen. In 1989, it was […]
Brand | Avon – The Oldest Direct Selling Company Of The World
Avon Products, Inc., was the world’s largest direct selling organization and merchandiser of beauty and beauty related products. From corporate offices in New York City, Avon marketed product lines to women in 112 countries through 1.6 million independent sales representatives who sold primarily on a “door-to-door” basis. Total sales in 1992 were $3.8 billion. The […]
Brand | Reliance Jio – The History And The Historic Launch
Reliance Jio Infocomm Limited, popularly known as Jio, is an Indian mobile network operator that is owned by Reliance Industries and is headquartered in Mumbai, Maharashtra. It operates a national Long-Term Evolution (LTE) network technology with coverage across all 22 telecom circles. Jio does not offer 2G service or 3G service, and instead uses Voice […]
Case Study | Otis Elevators – Accelerating Business Transformation with IT
Otis was the largest manufacturer, installer, and servicer of elevators, escalators, and moving walkways in the world with revenue of $11.9 billion in 2019. They dominate the market space. Though there are some competitors like Kone, Hitachi, and Schindler, etc. These majorly operated in the “hardware” segment and were not seen as a real threat […]
Marketing Strategies Of Home Depot
Bernie Marcus and Arthur Blank co-founded Home Depot on June 29, 1978, after being fired from Handy Dan, a small chain of home improvement stores. Their vision was to offer “warehouse stores filled from floor to ceiling with a wide assortment of products at the lowest possible prices” along with superior customer service provided by […]
Case Study | IKEA “Glocal” Marketing Strategy In China
It is well known that for the past few decades, companies have been trying to design an effective marketing strategy for the global market while also catering to local needs and demands. This sort of strategy is called “Globally local” or “Glocal”. Thus companies take into consideration of local cultural, social, economic and linguistic factors while […]
Featured Startup | Swiggy – The Ultimate Food Delivery App
When you have an entrepreneurial mindset, nothing can stop you. Mr. Sriharsha Majety, the current CEO of Swiggy, believes in it when he says “Entrepreneurship was always in his blood”. Even after having his shares of failures, he, Mr. Nandan Reddy, and Mr. Rahul Jamini started what eventually became India’s largest and highest-valued online food […]