Case Study | Old Spice – The Advertisement That Took The Brand By Storm
Old Spice has been a long standing global brand of cosmetics for men. Their range includes after-shave lotion, lather shaving cream, talcum powder, shampoos and hair cream. In India the first and most successful product launched was after-shave lotion. In the year 1986, the market share of Old Spice products in India was as follows: […]
Featured Startup | InMobi – The Unicorn Changing Mobile Advertising
In this article, we bring you the Inmobi startup story – the first unicorn from India. The concept of tackling mobile advertising from India was an alien idea during the 2000s. The concept itself was unknown to the country and the challenges ahead were unimaginable. InMobi was established against all odds in the year 2007. […]
Case Study | Sosyo’s Comeback Amidst Rising Competition
Sosyo, a brand of Surat-based Hajoori & Sons presents an interesting example of comeback. Sosyo enjoyed customers in a niche market who liked its unique fruity taste. The brand was mainly limited to Western India with its presence in Gujarat and Maharashtra. Its presence, over five decades, made Sosyo the preferred brand by certain sections […]
Case Study | Countering Competition: The Nirma Way
Karson Bhai Patel introduced Nirma washing powder in 1969 as a sole product. This product created its own niche of economy value for money washing powders. The company extended its detergent and soaps line to both as a launching offensive and a defensive moves: In 1987, Nirma detergent cake was introduced in the territory that […]
Featured Startup | AirGarage – All-in-One Parking App for Everyone
We bring you the brand story of Airgarage, a startup from California, United States. AirGarage is a peer-to-peer parking marketplace that seeks to revolutionize the way people park at universities and in congested areas. The platform connects homeowners and businesses that have extra parking spaces with students and community members that need affordable parking. It […]
Case Study | Journey From Wills Cigarettes To Wills Sports
Wills was in the cigarettes business for over three decades. It was one of the hottest selling cigarette brands in India from the ITC stables. The ‘Made for Each Other’ line had been so closely tied to the brand that it gave the brand very high recall. In terms of visuals, Wills conjured up images […]
Brand | Chevron Corp – The Energy Giant Like No Other
Chevron Corporation, one of the many offspring of the Standard Oil Trust, has risen from humble beginnings in California to become a major player in the international oil industry. Chevron gained a strong foothold in the world’s largest oil field as a result of its spectacular discoveries in Saudi Arabia, which fueled 20 years of […]
Marketing Concept | Premium Pricing
Premium Pricing Premium pricing is also known as Prestige pricing. It is a strategy to keep prices higher than the competitors to differentiate your product on the basis of price. This also creates a perception that the product is of high-quality and thus the prices are high. It works best in 2 scenarios: No competitors […]
Featured Startup | Rivigo – The Unicorn Startup ‘Making Logistics Human’
How do we feel about the job of truck drivers carrying those huge trucks loaded with materials that need to be supplied to the designated location within the scheduled time? Well, there is a social stigma associated with the truck driving job which has been in existence for years now. It is perceived as a […]
Featured Startup | Yulu Bike – Moving India towards a Sustainable Future
In an app-driven world, getting anything from a ride to a safety pin on demand is second nature. You are getting a ride has never been so easy, and Yulu will confirm. Yet, what happens when you click that button? Who services your demands? What technologies are used, and how do experts ensure you get […]
Brand | Harley Davidson – The Success Factor Behind Darling On Wheels
The craze and madness for red-blooded classic American Harley that gushes past like air with thunderous sound are exceptional. Harley is one of the very few brands that claim that people are willing to get the brand name and logo tattooed on their bodies. The adoration and idolization of this brand in countries like the […]
Brand | MDH Spices – The Classic Rags To Riches Tale
Mahashian Di Hatti Private Limited, infamously known as MDH is the second-largest player in the spices industry with a 12% market share next only to Everest. MDH currently operates 15 factories that together produce and sell 64 different kinds of spices. In the year 2020, the company reported a net income of Rs 420 crore. […]
Featured Startup | RentoMojo – Spend Smart, Start Renting
The increasing popularity of the sharing economy has encouraged businesses to allow consumers on a use-per-need basis to avoid purchases and instead rent goods and services. Today’s millennials believe only in sharing rather than buying. Suppose it’s workspaces, cabs, or even furnishings. As we move forward in the future, we see much more modernization of […]
Case Study | Dettol – Extending Brand Products
Dettol provides perhaps the best Indian example of brand extension. It demonstrates how a product which is not something delightful to have in your home could be extended to reach out and achieve higher targets. Dettol is a product that is over a half-century old. People all over the globe have grown up experiencing the […]
Brand | Volvo – The Success Story Of Workhorses Of The World
“I travel to the path unknown I run for the distance not measured I stop by the halts waiting for the goods I crave for the journey yet to begin” If the truck was a living thing, the above poem would reflect its life. Because trucks are the backbone of all the economies in the […]
Brand | NTPC Ltd. – India’s Jewel Lighting Every 4th Bulb In The Country
NTPC Ltd, formerly known as National Thermal Power Corporation Limited, is one of the ‘Maharatna’ status holders conferred by the Government of India with Shri. Gurdeep Singh as its Chairman and Managing Director. With an installed capacity of 63,635 MW and an employee count of 19,700 today, India’s largest energy conglomerate foresees itself to be […]
Marketing Concept | Types Of Marketing Organisation
Marketing organizations may be of various types. The most important of them all include: 1. Function Oriented 2. Market Oriented 3. Product Oriented 4. Customer Oriented 5. Combined Type Let us understand each of them one by one. Function Oriented: This is the most simple and common type of organization. Under this type, the activities […]
Case Study | How Nokia Built A Powerful Technology Brand
It is the era of 2000s. The world of parity has hit the mobile phone market just as it has many other technology product categories. The products range from the simple to the complex, but every manufacturer offers, of course, the latest features. Leapfrogging in sales between brands frequently occurs based on design. But overall […]
Brand | Genpact – The Global Leader In Managing Business Process
Genpact (NYSE: G) is a global professional services firm that makes business transformation real. It drives digital-led innovation and digitally-enabled intelligent operations for its clients, guided by the company’s experience running thousands of business process primarily for Global Fortune 500 companies. It claims to think with design, dream in digital, and solve problems with data […]
Brand | Electronic Arts (EA Sports) – Nurturing the Digital Artists since 1982
“In the year 2148, humanity has discovered the advanced alien settlements on the planet Caryto. It is the first alien contact with the humans but it turned out to be hostile and the war broke out. You (Commander Shepard) who is leading the special space forces have to resolve the ongoing conflict to achieve peace […]