Brand | BMW – Roads May End, Not The Pleasure Of Driving This Obsession
Bayerische Motoren Werke, most commonly known as BMW, has its inception that dates back to the 1910s before the first world war. It started as an aircraft engine manufacturer that primarily catered to military aircraft. Post the world war, the manufacturing of aero-engines was prohibited, which led the german multinational company to shift to the […]
Brand | Verizon Communications – The Making Of World’s Leading Teleco
Verizon Communications (Verizon) is one of the world’s leading providers of communications services. It provides wireless voice and data services in the United States and has a wireline business that provides voice, data, and video services, network access, long-distance, and other communication products and services. Verizon also owns and operates one of the most advanced […]
Brand | Ferrari – The Making Of World’s Most Powerful Luxury Brand
Ferrari is among the world’s leading luxury brands focused on the design, engineering, production, and sale of the world’s most recognizable luxury performance sports cars. The brand symbolizes exclusivity, innovation, state-of-the-art sporting performance, and Italian design, craftsmanship, and engineering heritage. Ferrari’s name and history and the image enjoyed by its cars are closely associated with […]
Brand | Hero MotoCorp- The Ride of the Nation
Founded in 1956 by Brijmohan Lall Munjal, Hero started as a bicycle manufacturer in India. In 1984, a joint venture between Hero Group and Honda Motor Company of Japan ensued and led to Hero Honda Motors Ltd’s formation. As per the JV agreement, HMC provided technical support to Hero Honda, for which, Hero Honda paid […]
Brand | Wendy’s – The Secret Sauce To Social Media Strategy
The first Wendy’s restaurant was started in 1969, in Columbus, Ohio. By the 1980s, it had become the nation’s third-largest hamburger restaurant chain, following only McDonald’s and Burger King. The founder of the company was Dave Thomas, who would become as well known as a philanthropist as he was as a businessman. Thomas got his […]
Brand | Durex – Making The Business Out Of Taboo
It’s been almost 88 years that Durex has been associated with the lives of billions of men and women across the globe. An acronym envisaged decades ago, referring to three main qualities, i.e., DUrability, REliability, and EXcellence, has stood by the true meaning and value it represented, which has now allowed it to have a […]
Featured Startup | Unacademy – Democratizing The Education System
Unacademy, founded in 2015, is an Indian ed-Tech company which was founded by Gaurav Munjal, Roman Saini, and Hemesh Singh. Mr. Gaurav and Mr. Hemesh previously worked together at FlatChat whereas, Mr. Roman Saini, who cleared the civil services examination in 2013, quit his administrative role to join hands with other founders to start the […]
Brand | IRCTC – The Stellar Complementor To The India’s Railway Journey
The Indian Railways (IR), more than 150 years old, is among one of the largest and oldest systems in the world, fondly called by railway persons as the “Lifeline of the Nation”. With an extensive network spread across the country, Indian Railways plays a key role in the social and economic development of India. IR […]
Brand | Indigo Airlines – Making India’s Dream Of Flying Affordably True
IndiGo Airlines was set up in early 2006 by Rakesh Gangwal and Rahul Bhatia of InterGlobe Enterprises, with InterGlobe as the parent company holding 51.12 percent of the stake while Rakesh Gangwal’s Caelum Investments, a Virginia, and US-based Company hold 48 percent. Many reasons are trotted out for the success but there are some moves […]
Brand | Future Retail- The Strategies That Make India’s Leading Retailer
Future Retail Ltd was earlier known as Pantaloon Retail Ltd. This is one of Future Group’s flagship companies, which deals with broader operations like department stores, supermarkets, and specialty stores for electronics and home furnishing & decor. Future retail started as Manz Wear Pvt Ltd in 1991. Future Retail Ltd is a part of Future […]
Brand | Uber – Evolving The Way The World Moves
Uber Technologies, Inc., originally known as UberCabs, was founded in 2009 by tech start-up veterans Travis Kalanick and Garrett Camp and headquartered in San Francisco. Both the partners had different roles within the company. Camp, a serial entrepreneur was a silent partner and Kalanick was the voice and face of Uber in public. Initially Uber […]
Featured Startup | Big Basket- India’s Grocery Marketplace
India’s online grocery delivery market is projected to see a 76% year-on-year rise in revenue in 2020 to $3 billion in volume. As the COVID-19 shutdown and quarantine steps compel Indian customers to change their shopping patterns, websites such as BigBasket, Amazon, JioMart, and Grofers have benefited from this situation. Although these businesses have been […]
Brand | Boeing – The Story And Strategies With Undying American Spirit
“Your Wings already exist. All you have to do is to fly” This quote perfectly reflects the journey of Boeing. Founded by William Edward Boeing in 1916 who earlier used to run timberland in the northwest of the USA at Olympic Peninsula selling the wood to the east coast of the USA by taking […]
Brand | Ratnadeep Retail – The Growing Retail Juggernaut With 100 Stores
India’s food & grocery market doubled from $300 billion in 2013 to $600 billion in 2019. In this period, growth was driven by traditional retailers – popular local corner shops that offer an assortment of products. In the lead up to 2024, researchers from RedSeer Consulting and BigBasket Brand Intelligence expect another ~$200 billion jump […]
Case Study | Influencer Marketing by Mercedes Benz
Car market became more crowded with the entry of many different players and all focusing on similar aspects of care, comfort, speed and performance. It thus became very important to distinguish the Mercedes brand from other competitors and Mercedes Benz engaged via Influencer marketing campaigns. Mercedes Benz CLA (2013) Mercedes Benz came up with a […]
Brand | Coal India – The Torchbearer Of India’s Coal Ambitions
Coal India is the largest coal-producing company in the world, based on the company’s raw coal production of 606 million tons in 2019. As of March 31, 2010, the company operated 471 mines in 21 major coalfields across eight states in India, including 163 open cast mines, 273 underground mines, and 35 mixed mines, which […]
Featured Startup | Zenoti – India’s new Unicorn
Zenoti was founded in 2010, and it is headquartered in Bellevue, Washington. It provides an all-in-one, cloud-based software solution for the spa, salon and med spa industry. It is a SaaS ( Software as a Service) firm that has recently raised $160million in series D funding to enter into Unicorn club. Zenoti started its […]
Brand | Louis Vuitton- Success Factors Of The Top Luxury Brand
Louis Vuitton Malletier, commonly referred to as Louis Vuitton, is a French fashion house founded in 1854 by the famous designer, Louis Vuitton. The founder’s initials are on most of the brand’s products from clothing, footwear, watches, leather goods, jewelry, accessories, and sunglasses. Louis Vuitton is one of the world’s largest fashion houses, selling its […]
Brand | Costco – The Retail Champ With A Cult Following
Founded in 1976, Costco Wholesale Corporation operates as a wholesale retail club with a distinctive annual membership model which sets it apart from other traditional retailers such as JC Penney and Target. Deriving its revenues from annual membership fees, Costco has been able to compete aggressively on price and has become known for providing a […]
Brand | ONGC – The Crown Jewel Of India’s Energy Success Story
The state-owned company Oil and Natural Gas Corporation Limited (ONGC) is India’s largest company devoted to exploration and production (E&P) and refining activities. Founded in 1956, ONGC has seen remarkable growth in the last six decades. In 2020, ONGC group’s total production of oil and oil – equivalent gas (o+oeg) is about 2.8 million barrels […]