Case Study | Royal Mail London Program
Overview The Royal Mail London Programme has transformed the capital’s mail processing operation. It has provided a cost-effective operational platform for high-quality customer service, value for money, and room for future business development. With technological advances and increased competition, it was important to provide an operational network in London to support Royal Mail’s commercial strategy, […]
Featured Startup | Pepperfry – Bringing Furniture To Your Doorstep
Pepperfry has changed the world’s view of furniture shopping. Far from the old days when it was a long and tedious task, Pepperfry has converted it into something much more enjoyable and comfortable task. This innovative idea of an online furniture store came to the founders over just a lunch, when they had no idea […]
Brand | Airbnb – Belong Anywhere
Airbnb is more than an online platform used to find accommodation. It represents a growing community that is shifting the way people feel about sharing, traveling, and home. Brian Chesky, CEO and co-founder of Airbnb used a communication at Airbnb’s blog to state that Airbnb is “creating a door to an open world—where everyone’s at […]
Brand | Accenture – The Brand Strategies Behind High Performance
Accenture is a Fortune Global 500 IT company and a global leader in consulting services. It is also a research and analytics company incepted in Dublin, Ireland, on 1st September 2009. Accenture was antecedently a business associate degreed technology consulting division of an accounting organization known as Arthur Hans Christian Andersen. In 1989, it was […]
Brand | Avon – The Oldest Direct Selling Company Of The World
Avon Products, Inc., was the world’s largest direct selling organization and merchandiser of beauty and beauty related products. From corporate offices in New York City, Avon marketed product lines to women in 112 countries through 1.6 million independent sales representatives who sold primarily on a “door-to-door” basis. Total sales in 1992 were $3.8 billion. The […]
Brand | IBM – The History And The Successful Run
International Business Machine, abbreviated as IBM, and commonly recognized as ‘Big Blue’ is an American multinational technology company headquartered in Armonk, New York. Founded 108 years ago in 1911 as ‘Computing-Tabulating-Recording Company’ and later renamed as IBM, the organization now serves over 175 countries and ranked as the 7th largest tech brand of 2020 by […]
Case Study | IKEA “Glocal” Marketing Strategy In China
It is well known that for the past few decades, companies have been trying to design an effective marketing strategy for the global market while also catering to local needs and demands. This sort of strategy is called “Globally local” or “Glocal”. Thus companies take into consideration of local cultural, social, economic and linguistic factors while […]
Featured Startup | Swiggy – The Ultimate Food Delivery App
When you have an entrepreneurial mindset, nothing can stop you. Mr. Sriharsha Majety, the current CEO of Swiggy, believes in it when he says “Entrepreneurship was always in his blood”. Even after having his shares of failures, he, Mr. Nandan Reddy, and Mr. Rahul Jamini started what eventually became India’s largest and highest-valued online food […]
Brand | American Airlines – The Brand Strategies Of World’s Largest Airlines
In 2013, American Airlines and US Airways merged to form American Airlines Group, Inc. With its main headquarters in Ft. Worth, TX, the brand is globally recognized as a major network carrier that provides air transportation for passengers and cargo; it is also considered to be the world’s largest airline (by fleet size). In addition […]
Featured Startup | Unschool – Redesigning The Education Ecosystem
Unschool, founded in 2019 in Hyderabad, Telangana, is an ed-tech company that creates an online learning ecosystem for students and professionals. The company allows students, graduates, young professionals, entrepreneurs, and anyone with the curiosity to learn to create an online learning ecosystem that fits their needs and industry demands. It caters to a marketplace where […]
Brand | HDFC Bank – India’s Most Valuable Brand
HDFC (Housing Development Finance Corporation) Bank was among the first to receive ‘in-principle’ approval from the RBI to set up a bank in the private sector in 1994 during India’s banking sector’s liberalization. HDFC India commenced its operations as a Scheduled Commercial Bank in January 1995. It’s India’s most valuable brand with a brand value […]
Brand | Tata Consultancy Services – Inside One Of The World’s Largest IT Company
Imagine being a subsidiary of a $107 billion organization and contributing to about 70% of the group’s profit and 90% of the group’s revenue. Imagine creating such an impact that the group doubles its profit because of a subsidiary contributing higher dividends. That’s what Tata Consultancy Services, or fondly called TCS, means for Tata Sons. […]
Featured Startup | Dunzo – Creating A New Market Through New-Age Experiential Marketing
The Story On one fine day sitting at the restaurant, an alumnus of the University of Mumbai, Kabeer Biswas, thought, what if someone does a set of tasks for you, anywhere, anytime. And this is how he founded Dunzo in 2014 along with co-founders Ankur Agarwal, Dalvir Suri, and Mukund Jha, mainly focusing on 24X7 […]
Brand | Pinterest – The Unique Social Media With Unique Brand Story
Pinterest can be referred to as an online search platform, just visually. People can upload images or links as “pins”, combine several and create a “board”, and other people who like those “pins” can “pin” it. There are more than 200 billion pins on the website currently. The search platform can be driven both textually […]
NASA – Getting Humans To All Things Exciting In The Space And Beyond
National Aeronautics and Space Administration (NASA) is an independent U.S. governmental agency established in 1958 for the research and development of vehicles and activities for the exploration of space within and outside Earth’s atmosphere. The organization is composed of four mission directorates: Aeronautics Research, for the development of advanced aviation technologies; Science, dealing with programs for understanding the origin, structure, and evolution of […]
Featured Startup | OYO Rooms – An Idea That Disrupted The Hospitality Sector
An eighteen-year-old ambitious boy, a unique idea, and a lot of dedication, this is how one of the successful Indian start-ups began its journey. Ritesh Agarwal combined technology with hospitality when he first launched Oravel Stays, an online portal for guest houses and vacation rentals. Mr. Agarwal was awarded the Thiel fellowship for the travel […]
Brand | McDonald’s – The World’s Most Admired Fast-Food Brand
“I’m Lovin’ It” – for many people across the world, these three words are emotions. Such is the craze of McDonald’s across the globe. An American fast-food company in California, McDonald’s was incepted by Richard and Maurice McDonald in the year 1940. Having started its journey with Hamburger, currently, its fast-food product portfolio has diversified […]
Brand | OnePlus Phones – Because We Must “Never Settle”
While at a meeting with the team in a cafe, all the 5 members noticed that they were using iPhones. The reasons for not using android were the bad build quality, software not intuitive, and many more reasons. This was where the idea popped in and OnePlus came into the picture. The people who had […]
Brand | Paytm – The Torchbearer Of Cashless India
The day was 8th November 2016. Hon. PM Sh. Narendra Modi addressed the nation to wish the citizens at the ending of a joyous festive season. Little did people know at that time about the term ‘demonetization’ and what the Prime Minister said after his best wishes to the nation was shocking to many. Rs. […]
Brand | Coca-Cola – The Becoming Of American Icon
Coca-Cola, also known as Coke, is a carbonated soft drink sold in more than 200 countries worldwide. It is hard-pressed to find somebody unable to recognize this iconic global brand. Currently, Coca-Cola is the most valuable soft drink brands worldwide. Coca-Cola secured 5th rank with brand value worth 63.37 Billion U.S. Dollars in a survey […]