Brand | Oriflame – Selling Cosmetics Through Networking Marketing
Not many companies in the world have tasted success without having reliable distributors and retailers network catering to customers. One such company that has gone this route and, in turn, created an empire with the help of Multi-Level Marketing (MLM), or popularly called Direct Selling techniques is Oriflame Holding AG, the prime cosmetics brand from […]
Marketing Concept | VUCA : What It Really Means
The term VUCA was first used in 1987 but was introduced in 1991 by the U.S. Army at the time of the end of the cold war which resulted in more volatile, uncertain, complex, and ambiguous situations in the world. The VUCA concept represents a changing environment where previously laid standard rules and laws don’t […]
Marketing Concept | Unicorn Company
Unicorn company denotes a startup firm that has been valued over $1 billion. The term was coined to represent companies/startup’s future growth opportunities. The meaning of “Unicorn” is a mythical animal that looks similar to a horse but has a single straight horn projecting from its forehead. You won’t find a unicorn easily, and so […]
Brand | Axe – Making An Unconventional Yet Uncomfortable Brand Legacy
There’s hardly anyone who goes to the market to buy deodorant and doesn’t look for one exclusive brand in the shop. The brand is AXE. Launched in 1999, it is one of the most successful personal care brands of Hindustan Unilever and is also the best-selling brand of Unilever. Axe, the deodorant, is considered as […]
Brand | It’s Not Just A Coffee, It’s Starbucks
Think of coffee, and one name always stuck our mind. The name is Starbucks. What was started as coffee beans and equipment selling shop, is now the largest coffeehouse and roastery reserves brand in the world. It is an American multinational chain of the coffeehouse, founded by Jerry Baldwin, Gordon Bowker, and Zev Siegal in […]
Brand | Google X – The Adobe Of Google’s Most Ambitious Projects
Google needs no introduction. Today, it is one of the most valuable, profitable, and futuristic companies in the world. Innovation is in the flesh and bones here, employees treated as owners, and failures embraced with truest of hearts. Out of innovation and love for big ideas, born is a company that is so technically efficient […]
From Delivery Drones to AGVs: The High-Tech Fleet of Amazon Logistics
Last Updated on 27 April, 2023 by Team TBH Amazon is a name that has become synonymous with innovation, convenience, and customer obsession. From its humble beginnings as an online bookseller, the company has grown into a global e-commerce giant, offering a vast array of products and services to millions of customers around the world. […]