Unilever Quietly Built the Smartest World Cup Marketing Play of 2026 — and Most Brands Won’t Copy It
The verdict, up front: While Coca-Cola, Adidas, and Budweiser fight over stadium signage and TV spots, Unilever turned the FIFA World Cup 2026™ into a 50,000-person content engine — and bet the activation on a stick of deodorant instead of a superstar. It’s the most quietly radical sponsorship strategy of the tournament. Our score: 8.5/10. […]