Case Study | Countering Competition: The Nirma Way
Karson Bhai Patel introduced Nirma washing powder in 1969 as a sole product. This product created its own niche of economy value for money washing powders. The company extended its detergent and soaps line to both as a launching offensive and a defensive moves: In 1987, Nirma detergent cake was introduced in the territory that […]
Featured Startup | AirGarage – All-in-One Parking App for Everyone
We bring you the brand story of Airgarage, a startup from California, United States. AirGarage is a peer-to-peer parking marketplace that seeks to revolutionize the way people park at universities and in congested areas. The platform connects homeowners and businesses that have extra parking spaces with students and community members that need affordable parking. It […]
Case Study | Journey From Wills Cigarettes To Wills Sports
Wills was in the cigarettes business for over three decades. It was one of the hottest selling cigarette brands in India from the ITC stables. The ‘Made for Each Other’ line had been so closely tied to the brand that it gave the brand very high recall. In terms of visuals, Wills conjured up images […]
Brand | Chevron Corp – The Energy Giant Like No Other
Chevron Corporation, one of the many offspring of the Standard Oil Trust, has risen from humble beginnings in California to become a major player in the international oil industry. Chevron gained a strong foothold in the world’s largest oil field as a result of its spectacular discoveries in Saudi Arabia, which fueled 20 years of […]
Featured Startup | Rivigo – The Unicorn Startup ‘Making Logistics Human’
How do we feel about the job of truck drivers carrying those huge trucks loaded with materials that need to be supplied to the designated location within the scheduled time? Well, there is a social stigma associated with the truck driving job which has been in existence for years now. It is perceived as a […]
Featured Startup | Yulu Bike – Moving India towards a Sustainable Future
In an app-driven world, getting anything from a ride to a safety pin on demand is second nature. You are getting a ride has never been so easy, and Yulu will confirm. Yet, what happens when you click that button? Who services your demands? What technologies are used, and how do experts ensure you get […]
Brand | Harley Davidson – The Success Factor Behind Darling On Wheels
The craze and madness for red-blooded classic American Harley that gushes past like air with thunderous sound are exceptional. Harley is one of the very few brands that claim that people are willing to get the brand name and logo tattooed on their bodies. The adoration and idolization of this brand in countries like the […]
Brand | MDH Spices – The Classic Rags To Riches Tale
Mahashian Di Hatti Private Limited, infamously known as MDH is the second-largest player in the spices industry with a 12% market share next only to Everest. MDH currently operates 15 factories that together produce and sell 64 different kinds of spices. In the year 2020, the company reported a net income of Rs 420 crore. […]
Featured Startup | RentoMojo – Spend Smart, Start Renting
The increasing popularity of the sharing economy has encouraged businesses to allow consumers on a use-per-need basis to avoid purchases and instead rent goods and services. Today’s millennials believe only in sharing rather than buying. Suppose it’s workspaces, cabs, or even furnishings. As we move forward in the future, we see much more modernization of […]
Case Study | Dettol – Extending Brand Products
Dettol provides perhaps the best Indian example of brand extension. It demonstrates how a product which is not something delightful to have in your home could be extended to reach out and achieve higher targets. Dettol is a product that is over a half-century old. People all over the globe have grown up experiencing the […]
Brand | Volvo – The Success Story Of Workhorses Of The World
“I travel to the path unknown I run for the distance not measured I stop by the halts waiting for the goods I crave for the journey yet to begin” If the truck was a living thing, the above poem would reflect its life. Because trucks are the backbone of all the economies in the […]
Brand | NTPC Ltd. – India’s Jewel Lighting Every 4th Bulb In The Country
NTPC Ltd, formerly known as National Thermal Power Corporation Limited, is one of the ‘Maharatna’ status holders conferred by the Government of India with Shri. Gurdeep Singh as its Chairman and Managing Director. With an installed capacity of 63,635 MW and an employee count of 19,700 today, India’s largest energy conglomerate foresees itself to be […]
Case Study | How Nokia Built A Powerful Technology Brand
It is the era of 2000s. The world of parity has hit the mobile phone market just as it has many other technology product categories. The products range from the simple to the complex, but every manufacturer offers, of course, the latest features. Leapfrogging in sales between brands frequently occurs based on design. But overall […]
Brand | Genpact – The Global Leader In Managing Business Process
Genpact (NYSE: G) is a global professional services firm that makes business transformation real. It drives digital-led innovation and digitally-enabled intelligent operations for its clients, guided by the company’s experience running thousands of business process primarily for Global Fortune 500 companies. It claims to think with design, dream in digital, and solve problems with data […]
Brand | Colgate Palmolive – Smiles All Around
“Sparking Optimism in Everyone, Everyday”, With this mission in mind, Colgate Palmolive, through its persistence efforts positioned itself in such a manner that the people in India started calling toothpaste Colgate. That is indeed the power of Marketing! More than 200 years old, the company Colgate-Palmolive, focussed in the Personal Care business, has its Oral […]
Brand | Airtel – The Indian Teleco With Over Two Decades Of History
Bharti Airtel Limited, popularly known as Airtel is an Indian multinational telecommunication service provider, the second-largest network operator in India and fourth-largest in the world having a subscriber base of 439.84 million and a presence in 18 countries across South Asia and Africa. Its telecom service portfolio includes such as fixed, mobile, International Long Distance […]
Featured Startup | Vedantu – Redefining Education in India
“Change is the only constant in life.”, said a Greek philosopher, Heraclitus, stands very relevant during the corona outbreak in the world. Every industry and sector is adapting to changes that can help them continue to function despite being in their homes’ confines. About 1.5 billion students in the post-COVID era are affected, according to […]
Case Study | L&T Found A Worthy Partner In Fujitsu
Larsen and Toubro Ltd. (L&T), a $11.7 billion enterprise with global operations, is arguably India’s best known corporation in the sector. L&T Construction is responsible for consulting and infrastructure design and development. There is a noticeable rise in energy as the company gears up to tap a market that may be as large as $50 […]
Case Study | How FedEx Pioneered Internet Business in the Global Logistics Industry
FedEx Corporation created its own website form in 1994, it is the first step and basis for the company to develop its e-commerce. FedEx.com is the first transportation website that could accept the one-line order for package tracking and allow the customers to transact the business by the Internet. We bring you an interesting Fedex case […]
Case Study | Reviving Khadi – From Freedom Fabric to Fashion Fabric
Many great leaders fought the war of Indian Independence in kurtas and dhoti/ pajamas made of Khadi. After independence khadi had become a fashion statement, from the common public to the elite, all wearing Khadi due to its USP of being “swadeshi”. But Khadi lost its sheen during the 1960s and 70s when it got […]