Brand | Amazon – Delivering A To Z Of Business And Success
Amazon is an American multinational company headquartered in Seattle, Washington, US. It provides an array of services that span from the online retail, AI assistant provider, cloud computing service provider, live-streaming services, music, and video streaming, game streaming, and also web services among almost an uncountable industries and services, it has managed to enter into. […]
Brand | Siemens AG – Strategies That Sustain The Technology Giant
Siemens is a technology company that is active in nearly all countries of the world, focusing on the areas of automation and digitalization in the process and manufacturing industries, intelligent infrastructure for buildings and distributed energy systems, conventional and renewable power generation and power distribution, smart mobility solutions for rail and road and medical technology […]
Brand | Cognizant – The Successful Run Of IT Giant
Cognizant is an American international IT service provider providing electronic, technical, consulting, and administrative services. It is part of the NASDAQ-100 and CTSH exchanges. Its headquarters were set up in 1994 in Teaneck, United States of America (USA). As the internal Engineering unit of Dun & Bradstreet, it represented external customers in 1996. The initial […]
Case Study | Otis Elevators – Accelerating Business Transformation with IT
Otis was the largest manufacturer, installer, and servicer of elevators, escalators, and moving walkways in the world with revenue of $11.9 billion in 2019. They dominate the market space. Though there are some competitors like Kone, Hitachi, and Schindler, etc. These majorly operated in the “hardware” segment and were not seen as a real threat […]
Case Study | How Parle Agro’s Bailley Broke The Monopoly Of Bisleri
In 1993, Prakash Chauhan’s Parle Agro decided to enter the mineral water market with its brand, Bailley. But there were two clear challenges that Bailley faced. For one, the concept of bottled mineral water was not very well known, with its usages restricted to foreign tourists and jet-setting Indians. On the other, brother Ramesh Chauhan’s […]
Brand | Schindler – We Elevate The World
“We elevate” in the most real sense. Every day, our elevators, escalators, and moving walks move more than 1.5 billion people around the globe. Established in 1874 in Switzerland, Schindler is one of the world’s leading provider of escalators, elevators, moving walks, and its complete modernization and maintenance solutions. The dedicated team of highly skilled […]
Case Study | Mitsubishi Electric – Promoting IoT By The Means Of e-F@ctory
Mitsubishi Electric Company has extended a wide variety of services enterprises, including Electricity and Electrical Systems, Manufacturing Systems for Automation, Information and Communication. The company also has a wide variety of world-class goods and technical facilities in the FA (Factory Automation) and e-F@ctory has been promoted since 2003. The objective is to reduce growth, production, […]
Case Study | Royal Mail London Program
Overview The Royal Mail London Programme has transformed the capital’s mail processing operation. It has provided a cost-effective operational platform for high-quality customer service, value for money, and room for future business development. With technological advances and increased competition, it was important to provide an operational network in London to support Royal Mail’s commercial strategy, […]
Featured Startup | Pepperfry – Bringing Furniture To Your Doorstep
Pepperfry has changed the world’s view of furniture shopping. Far from the old days when it was a long and tedious task, Pepperfry has converted it into something much more enjoyable and comfortable task. This innovative idea of an online furniture store came to the founders over just a lunch, when they had no idea […]
Brand | Airbnb – Belong Anywhere
Airbnb is more than an online platform used to find accommodation. It represents a growing community that is shifting the way people feel about sharing, traveling, and home. Brian Chesky, CEO and co-founder of Airbnb used a communication at Airbnb’s blog to state that Airbnb is “creating a door to an open world—where everyone’s at […]
Brand | Accenture – The Brand Strategies Behind High Performance
Accenture is a Fortune Global 500 IT company and a global leader in consulting services. It is also a research and analytics company incepted in Dublin, Ireland, on 1st September 2009. Accenture was antecedently a business associate degreed technology consulting division of an accounting organization known as Arthur Hans Christian Andersen. In 1989, it was […]
Brand | Avon – The Oldest Direct Selling Company Of The World
Avon Products, Inc., was the world’s largest direct selling organization and merchandiser of beauty and beauty related products. From corporate offices in New York City, Avon marketed product lines to women in 112 countries through 1.6 million independent sales representatives who sold primarily on a “door-to-door” basis. Total sales in 1992 were $3.8 billion. The […]
Brand | IBM – The History And The Successful Run
International Business Machine, abbreviated as IBM, and commonly recognized as ‘Big Blue’ is an American multinational technology company headquartered in Armonk, New York. Founded 108 years ago in 1911 as ‘Computing-Tabulating-Recording Company’ and later renamed as IBM, the organization now serves over 175 countries and ranked as the 7th largest tech brand of 2020 by […]
Case Study | IKEA “Glocal” Marketing Strategy In China
It is well known that for the past few decades, companies have been trying to design an effective marketing strategy for the global market while also catering to local needs and demands. This sort of strategy is called “Globally local” or “Glocal”. Thus companies take into consideration of local cultural, social, economic and linguistic factors while […]
Featured Startup | Swiggy – The Ultimate Food Delivery App
When you have an entrepreneurial mindset, nothing can stop you. Mr. Sriharsha Majety, the current CEO of Swiggy, believes in it when he says “Entrepreneurship was always in his blood”. Even after having his shares of failures, he, Mr. Nandan Reddy, and Mr. Rahul Jamini started what eventually became India’s largest and highest-valued online food […]
Brand | American Airlines – The Brand Strategies Of World’s Largest Airlines
In 2013, American Airlines and US Airways merged to form American Airlines Group, Inc. With its main headquarters in Ft. Worth, TX, the brand is globally recognized as a major network carrier that provides air transportation for passengers and cargo; it is also considered to be the world’s largest airline (by fleet size). In addition […]
Featured Startup | Unschool – Redesigning The Education Ecosystem
Unschool, founded in 2019 in Hyderabad, Telangana, is an ed-tech company that creates an online learning ecosystem for students and professionals. The company allows students, graduates, young professionals, entrepreneurs, and anyone with the curiosity to learn to create an online learning ecosystem that fits their needs and industry demands. It caters to a marketplace where […]
Brand | HDFC Bank – India’s Most Valuable Brand
HDFC (Housing Development Finance Corporation) Bank was among the first to receive ‘in-principle’ approval from the RBI to set up a bank in the private sector in 1994 during India’s banking sector’s liberalization. HDFC India commenced its operations as a Scheduled Commercial Bank in January 1995. It’s India’s most valuable brand with a brand value […]
Brand | Tata Consultancy Services – Inside One Of The World’s Largest IT Company
Imagine being a subsidiary of a $107 billion organization and contributing to about 70% of the group’s profit and 90% of the group’s revenue. Imagine creating such an impact that the group doubles its profit because of a subsidiary contributing higher dividends. That’s what Tata Consultancy Services, or fondly called TCS, means for Tata Sons. […]
Featured Startup | Dunzo – Creating A New Market Through New-Age Experiential Marketing
The Story On one fine day sitting at the restaurant, an alumnus of the University of Mumbai, Kabeer Biswas, thought, what if someone does a set of tasks for you, anywhere, anytime. And this is how he founded Dunzo in 2014 along with co-founders Ankur Agarwal, Dalvir Suri, and Mukund Jha, mainly focusing on 24X7 […]