Brand | BSNL – The Crumbling Of ‘Once’ Mighty Teleco
BSNL was incorporated on October 1, 2000, by vesting with it the mandate of providing telecom services and network management hitherto done by the Department of Telecom (DOT), Government of India. This was done in a context where the telecom sector had been opened to the private sector beginning in 1994. While initially the sector […]
Case Study | WhiteHat Jr. VS WhiteHat Sr.
Introduction WhiteHat Jr. is an online platform that provides tuition assistance for kids to learn coding languages. Founded in 2018 by Karan Bajaj, the firm was bought by the Edutech giant Byju’s for a 300 million dollar in an all-cash deal. The introduction to WhiteHat Sr. is a little more complicated. Unlike WhiteHat Jr. it […]
Brand | Pidilite – Leading The Market By Sticking To The Basics
Pidilite Industries Limited, known as Pidilite, is a publicly-traded organization of Indian roots and was established in the year 1951 by its founder Mr. Balvant Parekh. Pidilite is related to the industrial products industry as it manages specialty chemicals and consumer chemicals strategies. It is the market chief in construction chemicals, hobby colors, polymer emulsions, […]
Brand | LIC – Successful Strategies Of Insurance Giant
The insurance business was carried on by 154 Indian, 16 non-Indian insurance companies, and 75 provident societies, in 1956. During those days, insurance service was not extended to rural areas but was confined only to cities and better-off segments of the society. The parliament passed the Life Insurance Act of 1956, nationalized the insurance business […]
Brand | IKEA – More Than Just Selling Furniture, It’s An Experience
IKEA was founded in 1943 by a 17-year-old Swedish boy named Ingvar Kamprad. Initially, he was selling Christmas greeting cards, seeds, and pens from Kamprad’s family farm. From his childhood, he had entrepreneurial instincts. As he identified people’s needs, he attempted to satisfy them by selling low price products which ultimately gave growth to Kamprad […]
Brand | BuzzFeed – Creating The Best Digital Media Strategies
BuzzFeed is a New York-based Internet media organization established in 2006 by the entrepreneur Jonah Peretti. Known for its shareable news posts, quizzes, digital media strategies and it’s signature “listicles,” BuzzFeed has developed to incorporate 11 versions—from Australia to Mexico—and has brought $496 million up in capital as of January 2017, comprising an arrangement with […]
Brand | Blue Dart Logistics- The Success Story And Branding Strategies
Blue Dart, South Asia’s, particularly India’s, premier express air and integrated transportation, distribution, and logistics company, offers secure and reliable delivery of consignments to over 35,000 locations in India. As part of the DPDHL Group (DHL Express, DHL Global Forwarding & DHL Supply Chain) and E-commerce solutions, Blue Dart accesses the largest and most comprehensive […]
Featured Startup | PhonePe: Enabling Digital Payment Ecosystem
PhonePe, which started in 2015, is a digital wallet platform. It was founded by Mr. Samir Nigam, Mr. Rahul Chari, and Mr. Burzin Engineer. Mr. Rahul and Mr. Sameer launched and worked together at Flyte, a music downloading platform. One of the reasons for the shutdown was the firm’s inability to solve issues regarding payments […]
Case Study | General Mills Flour Recall 2016
General Mills, Inc., is an American multinational manufacturer and marketer of branded consumer foods sold through retail stores. It is often referred to as Big G. It has headquarters in Golden Valley, Minnesota. It sells many of the popular brands like Gold Medal flour, Annie’s Homegrown, Betty Crocker, Yoplait, Colombo, Totino’s, Pillsbury, Old El Paso, […]
Brand | Etihad Airways – The Making Of Youngest 5-Star Airlines
Etihad was established in 2003, and since that time it has become one of the fastest-growing major international airline companies, thanks in large part to the financial backing of its home government. As per the company’s website (www.etihad.com), in February 2020, the current passenger fleet consists of 96 aircraft (Airbus A320- Family, Airbus A380, Boeing […]
Brand | Vodafone India – The Journey From Hutch To Vodafone To Vi
Vodafone Group Plc (Vodafone), founded on 17 July 1984, is a telecommunications company. The organization works in two regional regions: Europe and Africa, the Middle East, and Asia-Pacific (AMAP). Its segments are Europe and AMAP. Its segment in Europe comprises regional areas such as Germany, Italy, the United Kingdom, Spain, and the rest of Europe. […]
Featured Startup | Medlife – India’s Largest e-Healthcare Provider
Medlife was started in 2014 by Mr. Prashant Singh and Mr. Tushar Kumar. The company started as an online medicine delivery service but later expanded to offer a wide range of services ranging from online doctor consultation to diagnostics services. As Mr. Tushar puts it, the company began its journey after seeing the gap in […]
Brand | Siemens India – The Strategies And The Success Factors
The brand Siemens, as we know it today, started as Siemens and Halske in 1847 as a telegraph construction company. Founded by Werner von Siemens and Johann Georg Halske, it is one of the world’s oldest engineering firms. In 1848, the company constructed the first long-distance telegraph line in Europe. In 1966, the company changed […]
Brand | Amazon – Delivering A To Z Of Business And Success
Amazon is an American multinational company headquartered in Seattle, Washington, US. It provides an array of services that span from the online retail, AI assistant provider, cloud computing service provider, live-streaming services, music, and video streaming, game streaming, and also web services among almost an uncountable industries and services, it has managed to enter into. […]
Brand | Siemens AG – Strategies That Sustain The Technology Giant
Siemens is a technology company that is active in nearly all countries of the world, focusing on the areas of automation and digitalization in the process and manufacturing industries, intelligent infrastructure for buildings and distributed energy systems, conventional and renewable power generation and power distribution, smart mobility solutions for rail and road and medical technology […]
Brand | Cognizant – The Successful Run Of IT Giant
Cognizant is an American international IT service provider providing electronic, technical, consulting, and administrative services. It is part of the NASDAQ-100 and CTSH exchanges. Its headquarters were set up in 1994 in Teaneck, United States of America (USA). As the internal Engineering unit of Dun & Bradstreet, it represented external customers in 1996. The initial […]
Case Study | Otis Elevators – Accelerating Business Transformation with IT
Otis was the largest manufacturer, installer, and servicer of elevators, escalators, and moving walkways in the world with revenue of $11.9 billion in 2019. They dominate the market space. Though there are some competitors like Kone, Hitachi, and Schindler, etc. These majorly operated in the “hardware” segment and were not seen as a real threat […]
Case Study | How Parle Agro’s Bailley Broke The Monopoly Of Bisleri
In 1993, Prakash Chauhan’s Parle Agro decided to enter the mineral water market with its brand, Bailley. But there were two clear challenges that Bailley faced. For one, the concept of bottled mineral water was not very well known, with its usages restricted to foreign tourists and jet-setting Indians. On the other, brother Ramesh Chauhan’s […]
Brand | Schindler – We Elevate The World
“We elevate” in the most real sense. Every day, our elevators, escalators, and moving walks move more than 1.5 billion people around the globe. Established in 1874 in Switzerland, Schindler is one of the world’s leading provider of escalators, elevators, moving walks, and its complete modernization and maintenance solutions. The dedicated team of highly skilled […]
Case Study | Mitsubishi Electric – Promoting IoT By The Means Of e-F@ctory
Mitsubishi Electric Company has extended a wide variety of services enterprises, including Electricity and Electrical Systems, Manufacturing Systems for Automation, Information and Communication. The company also has a wide variety of world-class goods and technical facilities in the FA (Factory Automation) and e-F@ctory has been promoted since 2003. The objective is to reduce growth, production, […]