Amway Marketing Strategy: How Direct Selling Built an Empire
Amway is one of the most studied, debated, and misunderstood business models in the world. Founded in 1959 in Ada, Michigan by Rich DeVos and Jay Van Andel, Amway — short for ‘American Way’ — set out to prove that entrepreneurship, fuelled by direct selling, could create income opportunities for ordinary people worldwide. More than […]