Brand | Electronic Arts (EA Sports) – Nurturing the Digital Artists since 1982
“In the year 2148, humanity has discovered the advanced alien settlements on the planet Caryto. It is the first alien contact with the humans but it turned out to be hostile and the war broke out. You (Commander Shepard) who is leading the special space forces have to resolve the ongoing conflict to achieve peace […]
Brand | Colgate Palmolive – Smiles All Around
“Sparking Optimism in Everyone, Everyday”, With this mission in mind, Colgate Palmolive, through its persistence efforts positioned itself in such a manner that the people in India started calling toothpaste Colgate. That is indeed the power of Marketing! More than 200 years old, the company Colgate-Palmolive, focussed in the Personal Care business, has its Oral […]
Brand | Airtel – The Indian Teleco With Over Two Decades Of History
Bharti Airtel Limited, popularly known as Airtel is an Indian multinational telecommunication service provider, the second-largest network operator in India and fourth-largest in the world having a subscriber base of 439.84 million and a presence in 18 countries across South Asia and Africa. Its telecom service portfolio includes such as fixed, mobile, International Long Distance […]
Featured Startup | Vedantu – Redefining Education in India
“Change is the only constant in life.”, said a Greek philosopher, Heraclitus, stands very relevant during the corona outbreak in the world. Every industry and sector is adapting to changes that can help them continue to function despite being in their homes’ confines. About 1.5 billion students in the post-COVID era are affected, according to […]
Case Study | How FedEx Pioneered Internet Business in the Global Logistics Industry
FedEx Corporation created its own website form in 1994, it is the first step and basis for the company to develop its e-commerce. FedEx.com is the first transportation website that could accept the one-line order for package tracking and allow the customers to transact the business by the Internet. We bring you an interesting Fedex case […]
Case Study | Reviving Khadi – From Freedom Fabric to Fashion Fabric
Many great leaders fought the war of Indian Independence in kurtas and dhoti/ pajamas made of Khadi. After independence khadi had become a fashion statement, from the common public to the elite, all wearing Khadi due to its USP of being “swadeshi”. But Khadi lost its sheen during the 1960s and 70s when it got […]
Brand | BMW – Roads May End, Not The Pleasure Of Driving This Obsession
Bayerische Motoren Werke, most commonly known as BMW, has its inception that dates back to the 1910s before the first world war. It started as an aircraft engine manufacturer that primarily catered to military aircraft. Post the world war, the manufacturing of aero-engines was prohibited, which led the german multinational company to shift to the […]
Case Study | L&T Found A Worthy Partner In Fujitsu
Larsen and Toubro Ltd. (L&T), a $11.7 billion enterprise with global operations, is arguably India’s best known corporation in the sector. L&T Construction is responsible for consulting and infrastructure design and development. There is a noticeable rise in energy as the company gears up to tap a market that may be as large as $50 […]
Brand | Verizon Communications – The Making Of World’s Leading Teleco
Verizon Communications (Verizon) is one of the world’s leading providers of communications services. It provides wireless voice and data services in the United States and has a wireline business that provides voice, data, and video services, network access, long-distance, and other communication products and services. Verizon also owns and operates one of the most advanced […]
Brand | Ferrari – The Making Of World’s Most Powerful Luxury Brand
Ferrari is among the world’s leading luxury brands focused on the design, engineering, production, and sale of the world’s most recognizable luxury performance sports cars. The brand symbolizes exclusivity, innovation, state-of-the-art sporting performance, and Italian design, craftsmanship, and engineering heritage. Ferrari’s name and history and the image enjoyed by its cars are closely associated with […]
Brand | Hero MotoCorp- The Ride of the Nation
Founded in 1956 by Brijmohan Lall Munjal, Hero started as a bicycle manufacturer in India. In 1984, a joint venture between Hero Group and Honda Motor Company of Japan ensued and led to Hero Honda Motors Ltd’s formation. As per the JV agreement, HMC provided technical support to Hero Honda, for which, Hero Honda paid […]
Brand | Wendy’s – The Secret Sauce To Social Media Strategy
The first Wendy’s restaurant was started in 1969, in Columbus, Ohio. By the 1980s, it had become the nation’s third-largest hamburger restaurant chain, following only McDonald’s and Burger King. The founder of the company was Dave Thomas, who would become as well known as a philanthropist as he was as a businessman. Thomas got his […]
Brand | Durex – Making The Business Out Of Taboo
It’s been almost 88 years that Durex has been associated with the lives of billions of men and women across the globe. An acronym envisaged decades ago, referring to three main qualities, i.e., DUrability, REliability, and EXcellence, has stood by the true meaning and value it represented, which has now allowed it to have a […]
Marketing Concept | Hierarchy Of Effects Model
What do you think makes you purchase the brand? Is there a specific model that knows how brand advertisement should be to make a consumer purchase it? Definitely, here is your read, Hierarchy of Effects is the model of how advertising affects a consumer’s choice to buy a product or service or not to buy […]
Featured Startup | Unacademy – Democratizing The Education System
Unacademy, founded in 2015, is an Indian ed-Tech company which was founded by Gaurav Munjal, Roman Saini, and Hemesh Singh. Mr. Gaurav and Mr. Hemesh previously worked together at FlatChat whereas, Mr. Roman Saini, who cleared the civil services examination in 2013, quit his administrative role to join hands with other founders to start the […]
Brand | IRCTC – The Stellar Complementor To The India’s Railway Journey
The Indian Railways (IR), more than 150 years old, is among one of the largest and oldest systems in the world, fondly called by railway persons as the “Lifeline of the Nation”. With an extensive network spread across the country, Indian Railways plays a key role in the social and economic development of India. IR […]
Brand | Uber – Evolving The Way The World Moves
Uber Technologies, Inc., originally known as UberCabs, was founded in 2009 by tech start-up veterans Travis Kalanick and Garrett Camp and headquartered in San Francisco. Both the partners had different roles within the company. Camp, a serial entrepreneur was a silent partner and Kalanick was the voice and face of Uber in public. Initially Uber […]
Featured Startup | Big Basket- India’s Grocery Marketplace
India’s online grocery delivery market is projected to see a 76% year-on-year rise in revenue in 2020 to $3 billion in volume. As the COVID-19 shutdown and quarantine steps compel Indian customers to change their shopping patterns, websites such as BigBasket, Amazon, JioMart, and Grofers have benefited from this situation. Although these businesses have been […]
Brand | Future Retail- The Strategies That Make India’s Leading Retailer
Future Retail Ltd was earlier known as Pantaloon Retail Ltd. This is one of Future Group’s flagship companies, which deals with broader operations like department stores, supermarkets, and specialty stores for electronics and home furnishing & decor. Future retail started as Manz Wear Pvt Ltd in 1991. Future Retail Ltd is a part of Future […]
Brand | Indigo Airlines – Making India’s Dream Of Flying Affordably True
IndiGo Airlines was set up in early 2006 by Rakesh Gangwal and Rahul Bhatia of InterGlobe Enterprises, with InterGlobe as the parent company holding 51.12 percent of the stake while Rakesh Gangwal’s Caelum Investments, a Virginia, and US-based Company hold 48 percent. Many reasons are trotted out for the success but there are some moves […]