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Author: Mahak Kothari

Brand | Pidilite – Leading The Market By Sticking To The Basics

Pidilite Industries Limited, known as Pidilite, is a publicly-traded organization of Indian roots and was established in the year 1951 by its founder Mr. Balvant Parekh. Pidilite is related to the industrial products industry as it manages specialty chemicals and consumer chemicals strategies. It is the market chief in construction chemicals, hobby colors, polymer emulsions, […]

Brand | BuzzFeed – Creating The Best Digital Media Strategies

BuzzFeed is a New York-based Internet media organization established in 2006 by the entrepreneur Jonah Peretti. Known for its shareable news posts, quizzes, digital media strategies and it’s signature “listicles,” BuzzFeed has developed to incorporate 11 versions—from Australia to Mexico—and has brought $496 million up in capital as of January 2017, comprising an arrangement with […]

Featured Startup | Pepperfry – Bringing Furniture To Your Doorstep

Pepperfry has changed the world’s view of furniture shopping. Far from the old days when it was a long and tedious task, Pepperfry has converted it into something much more enjoyable and comfortable task. This innovative idea of an online furniture store came to the founders over just a lunch, when they had no idea […]

Brand | Pinterest – The Unique Social Media With Unique Brand Story

Pinterest can be referred to as an online search platform, just visually. People can upload images or links as “pins”, combine several and create a “board”, and other people who like those “pins” can “pin” it. There are more than 200 billion pins on the website currently. The search platform can be driven both textually […]

Brand | Domino’s Pizza – From Just Selling Pizzas To Reinventing Itself As A Brand

Today, Domino’s Pizza is among the top five world’s leading quick-service restaurants in terms of brand value and has a brand valuation of over eight billion US dollars. They were the first to introduce the concept of “thirty minutes or less” delivery time. Globally, they’ve retail stores in more than 5500 cities, and almost half […]

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