How a Wonky-Fruit Startup Bought Its Way Onto UK Radio: Inside DASH’s Biggest Campaign Ever
On July 1, 2026, DASH Water switched on the largest media campaign in its nine-year history. Running the full month across Sky, ITV1, out-of-home, digital, and — for the first time — commercial radio, the push is built to deliver more than 203 million impacts, reach one in seven UK adults an average of 25 […]
Marketers Adopted AI to Move Faster. They’re Still Late.
On July 28, 2026, marketing production platform Knak published “Marketing Production in the Age of AI,” a survey of 333 enterprise marketing decision-makers, and the headline number cuts against everything the AI-in-marketing sales pitch has promised: 85% of teams missed at least one planned campaign launch date in the past twelve months, and one in […]
Inside OpenAI’s ChatGPT Ad Platform
On July 22, 2026, OpenAI opened Advertise in ChatGPT to any business with a credit card, a self-serve Ads Manager that lets companies build campaigns, set a daily budget, and target ChatGPT’s hundreds of millions of users based on the context of their conversations rather than a list of search keywords. The launch was framed […]
Coca-Cola’s 2026 Global Visual Identity Refresh: Making Coca-Cola “More Coca-Cola”
On July 20, 2026, The Coca-Cola Company launched a new global visual identity system — its biggest brand-consistency push since 2021 — rolling out across more than 200 markets. Developed with branding agency JKR, the refresh doesn’t reinvent the brand. Instead, it doubles down on the assets the world already associates with Coca-Cola: the red-and-white […]
Skyroot Aerospace: History, Vikram Launch & Unicorn Story
Introduction: The Rocket Scientists Who Left ISRO to Build India’s SpaceX In 2018, two of ISRO’s best rocket scientists walked away from the most prestigious institution in Indian science to start a company in a Hyderabad garage. Pawan Kumar Chandana, who had spent years working on ISRO’s LVM3 — the Bahubali rocket that carried India’s […]
How Gap Turned ’90s Nostalgia and Hailey Bieber Into Its Next Denim Growth Engine
Snapshot Brand Gap Partner Hailey Bieber (model, entrepreneur, founder of Rhode) Campaign “The Hailey Jean” Launch date July 16, 2026, 12 p.m. ET Product Limited-edition denim capsule — Extra Baggy Jean and ’90s Low-Rise Loose Jean, six washes, $89 Markets US, Canada, UK, France, Japan, China and select international markets Agency / Production Bolded (OBB […]