How Gap Turned ’90s Nostalgia and Hailey Bieber Into Its Next Denim Growth Engine
Snapshot Brand Gap Partner Hailey Bieber (model, entrepreneur, founder of Rhode) Campaign “The Hailey Jean” Launch date July 16, 2026, 12 p.m. ET Product Limited-edition denim capsule — Extra Baggy Jean and ’90s Low-Rise Loose Jean, six washes, $89 Markets US, Canada, UK, France, Japan, China and select international markets Agency / Production Bolded (OBB […]