Marketing Concept | Crowd Logistics
Traditionally, the delivery of parcels is performed by a person/agent who is hired by a company on a contract basis or a regular employee. However, the concept of Crowd logistics or Crowdshipping is outsourcing delivery to a large & undefined group of people in the form of freelancing. For example, a person can make a delivery […]
Featured Startup | Powermat – Life At 100%
Powermat is the wireless charging pioneer, who started developing inductive wireless charging technology back in 2006, before the formation of the standard organizations. Powermat has been granted over 95 related patents and has submitted over 200 patents for review along the years. It has more than 12,000 Charging Spots, 3.2 million cars and over 500 […]
Marketing Concept | Hyperlocal Logistics
‘Hyperlocal Logistics’ is all use of technology like Machine learning, predictive analytics and artificial intelligence to deliver Goods & services as soon as possible to the end consumer. Here, the end consumer usually uses an app or website to place an online order. This order is fulfilled by nearby businesses like retail shop or medicine […]
Marketing Concept | Blue Ocean Strategy
Blue ocean strategy means creating the new market. The key principle of blue ocean strategy is to pursue low cost and differentiation simultaneously. Chan Kim and Renée Mauborgne wrote a book called “The Blue Strategy” in 2004 which presents analytical frameworks and tools to foster an organization’s ability to systematically create and capture “blue […]
Brand | The Hershey Company – A Little Something For Everyone
The Hershey Company was founded in 1894 by Milton Hershey and is headquartered in Hershey, Pennsylvania. The town itself was largely built by Milton, and many places in the town bear his name, including Hershey’s Chocolate World and Hersheypark. Hershey’s Chocolatetown at Hersheypark was one of the largest construction projects in the United States as […]
Case Study | BufferBox – Winding Down An Acquisition By Google
BufferBox Inc. was a Canadian startup which provides you with an address for all your online orders, which in turns provide consumers with the convenience of picking up their online purchases 24/7. It was founded by Jay Shah, Aditya Bali and Mike McCauley, BufferBox’s mission was to make missed delivery notices a thing of the […]
Brand | Amazon – Delivering A To Z Of Business And Success
Amazon is an American multinational company headquartered in Seattle, Washington, US. It provides an array of services that span from the online retail, AI assistant provider, cloud computing service provider, live-streaming services, music, and video streaming, game streaming, and also web services among almost an uncountable industries and services, it has managed to enter into. […]
Brand | Apple And The Strategies That Made It A Synonym Of Innovation And Success
Apple – one of the few companies that made history, more than once even; including the first company to reach a $1,000,000,000,000, or more conveniently, $1 trillion market- capitalization. Apple Inc., which was initially Apple Computer, Inc. until ’07 when they decided to drop ‘computer’ in a rather strategic move, is among the world’s largest […]
Brand | Johnson & Johnson – A Healthcare Legacy Of Over A Century
Johnson and Johnson is a multinational conglomerate primarily focused on producing consumer-friendly packaged healthcare products, pharmaceuticals, and medical devices. A corporate giant with almost 250 subsidiaries and active operation in over 60 countries, a household brand so popular that it branches its products to almost 175 countries worldwide, the company was established in the US […]
Brand | IndiaMART – The Indian B2B Solution To Sell Easy
IndiaMART InterMESH Ltd. is one of India’s largest online B2B listing platforms for small and medium businesses, connecting buyers with suppliers. It also provides B2C and C2C sales service via its web portal. With 60% market share of the online B2B Classified space in India, the channel focuses on providing a platform to Small & […]
Case Study | Creating A New Market Through Attractive Packaging – PaperBoat
Paper Boat is a brand of traditional Indian beverages and foods produced and marketed by Hector Beverages, which is headquartered in Bengaluru, India. With the tagline of drinks and memories, the brand connects different traditional Indian flavors with childhood memories. Hector Beverages was founded in 2009 by 4 friends. The company’s first product was a protein […]
Brand | Are You Sure It Isn’t Photoshopped? – The Journey Of Adobe Systems Inc.
Adobe is one of those rare companies whose product has become a verb. Adobe Systems Inc., like many other billion-dollar companies, was founded from the garage of John Warnock, one of the founders. The company is named after Adobe Creek, which is a 23-kilometer-long stream originating in the Santa Clara County, California, and it flowed […]
Brand | Asian Paints – Redefining The Concept of Paints
Asian Paints is India’s largest and Asia’s third-largest paint company headquartered in Mumbai, Maharashtra. The company deals in the manufacturing and selling of all kinds of paints, such as automotive, industrial and decorative paints, coatings, ancillaries, and products related to home decor, bath fittings, and related services. The company, along with its subsidiaries, is operating […]
Brand | MG Motors – A Brand Creating Unparalleled Motoring Experience Since 1924
MG Motor, the British carmaker made its debut in the Indian car market with the unveiling of its SUV offering MG Hector. The company was founded by an automobile engineer Cecil Kimber in a garage called “Morris Garage”. Born on 12 April 1888, he began working for the car tycoon William Morris (later Lord Nuffield) […]
Marketing Concept | Banana Curves
Banana curves are usually used in projects. When a project is scheduled, tasks are planned using early start and early finish. It is also planned using the late start and late finish. An early start is the earliest possible date on which the project tasks can possibly begin The late start is the latest date […]
Marketing Concept | A/B Testing
Other names: Split testing, Bucket testing A/B testing is a method to check 2 versions of a webpage, app or a mail body against each other to determine which one performs better. Let’s say an e-commerce company wants to determine if a change in its webpage will attract more consumers to buy their product. These […]
Brand | Chanel – A Brand Creating Uncomplicated Luxury
When one talks about amazing luxury brands, Chanel is always on the list. The company was started in 1909 by Coco Chanel, formerly Gabrielle Chanel and it continues to be one of the finest brands as far as fashion is concerned. Also, the fragrance Chanel No. 5 was curated by Coco Chanel herself and it […]
Marketing Concept | Demand Forecasting
Frequent change in consumer demand and trending pattern of products that decision should be taken on careful analysis of data. Prediction of sales from previous sales data and estimated data is possible via the Demand Forecasting concept and its techniques. Steps in the forecasting of demand are followed to promote a systematic calculation of potential […]
Brand | The Body Shop – Evolution Of A Brand That Could Be A Force For Good
The Body Shop International Limited, trading in the name of “The Body Shop,” is a British brand of cosmetics, skincare and perfume products. Founded by Anita Roddick, 45 years back in 1976, the company has had a roller coaster ride. Being a gigantic subsidiary of the Brazilian cosmetics group Natura & Co., it is currently […]
Marketing Concept | Marketing Funnel (AIDA Model)
Other names: 4-stage AIDA model, TOFU(top of funnel), MOFU(middle of funnel), BOFU(bottom of funnel) Definition: In simple terms,AIDA Model a consumer journey. There are various stages in which a consumer lies and how a marketer makes the most out of it. In the initial phases, the marketer’s goal is to create awareness about the product […]