What is Shopify ? Shopify Business Model And How Does It Make Money
What do Kylie Cosmetics, Gymshark, Fitbit, and Whole Foods all have in common? They use Shopify software to sell their products in online shops. Currently there are more than 1.7M merchants that sell goods using the Shopify platform according to Shopify Unite. The subscription-based store builder software allows businesses to grow and succeed by providing […]
Who Are Influencers And How Do Influencers Make Money?
Influencers are becoming the backbone of the creator economy. They are the ones that make things go viral and start trends. However, many individuals are unaware of how they operate and earn money. Many people wonder that being an influencer can be a long-term job. Influencers, in fact, have disrupted the traditional marketing sector. They […]
Zoom – The App That Revolutionized The Way The World Works
About Zoom Zoom is a cloud-based SaaS application that allows private individuals as well as businesses to virtually interact with each other. Communication can occur via text, audio, video, or a combination of the three. Users can hold one-on-one meetings or conduct video conferences with up to 500 participants. Screen sharing allows meeting participants to better […]
SaaS Business Model and How It Works?
In 2011, venture capital investor Marc Andreessen published his famous article “Why Software Is Eating the World”. He boldly predicted that software will become an essential part of our daily lives. Over 10 years later, his predication became reality. Nowadays, software companies such as Google or Microsoft, are some of the most profitable and valuable companies in the […]
Online Marketplace Business Model and How It Works?
Amazon, eBay, Airbnb, or Uber are just a few of many companies operating as an online marketplace. Customers love them for their abundance of choice and shopping convenience. What you may not know is that these examples (as well as many other marketplaces) have become some of the biggest and most valuable companies in the world. […]
Freemium Business Model And How It Works?
What do Dropbox, Spotify, YouTube, and Fortnite all have in common? They are what people refer to as a freemium model. Definition The freemium business model is a product or service, which can be used free of charge. If a customer wants to use additional features, he or she needs to pay for it (i.e. premium). Freemium […]
Subscription Based Business Model And How It Works?
Let’s face it: it’s 2022 and almost anybody we know is subscribed to some sort of service. Whether it is Netflix or Spotify, subscriptions have taken over the way we consume products. This article covers the ins and outs of subscription based business models, ranging from pros and cons to various examples and how to […]
Groww – Success Story, Business Model, Revenue, Growth and Funding
Groww is a web-based investing platform that allows users to make direct investments in mutual funds and stocks. The business developed a platform for mutual fund direct access. Groww’s technology is designed to make investing simple, accessible, transparent, and completely paperless, allowing clients to easily invest in mutual funds. SIPs and equity-linked savings are two […]
Zepto – Success Story, Business Model, Revenue, Growth & Funding
Zepto, a Mumbai-based startup, provides a 10-minute grocery delivery service. Zepto, a company noted for delivering groceries in 10 minutes, was founded by Aadit Palicha and Kaivalya Vohra. In 2021, it collaborated with 86 dark store owners in thirteen different locations, resulting in over one million deliveries. Zepto uses a network of ‘cloud shops’ or […]
Berkshire Hathaway – History of Waren Buffet Led Investment Holding Company
Berkshire Hathaway is a holding company that owns a number of companies, including GEICO and Fruit of the Loom. Warren Buffett serves as its chairman and CEO. Berkshire Hathaway is located in Omaha, Nebraska, and was founded as a consortium of textile milling plants. History of Berkshire Hathaway – How it started? Berkshire Hathaway, an […]
Hootsuite – Success Story, Business Model, Pricing, Funding & Future
Hootsuite is a social media management platform. Hootsuite is a social media management solution that makes communicating with consumers quicker, smarter, and safer. The platform of the company executes campaigns across multiple social networks from a single secure, web-based dashboard, as well as tools for managing all social profiles and assisting in the discovery and […]
SheIn – About SheIn, History, Business Model, Revenue & Growth
For those who haven’t shopped on the site or seen the “Shein hauls” on TikTok, Shein is a powerhouse in the world of fast fashion. It sells trendy clothing, beauty and home items for absurdly low prices. About Shein SHEIN (pronounced “She In”) is an online fast-fashion business that collaborates with hundreds of manufacturers to produce […]
Decoding Farmville Introduction, Growth and Shutdown
Zynga’s FarmVille was a social network game that required participants to maintain a virtual farm. Users might participate in a range of tasks such as caring for farm animals and plants or building and decorating structures. The game revolved around users earning cash by growing and harvesting crops and plants. Each harvest advances the player […]
Icertis – Success Story, Business Model, Growth, Revenue & Funding
About Icertis Icertis provides a contract management tool for businesses. It covers the whole contract management lifecycle, beginning with intelligent contract setup and continuing with authorship, approvals, negotiations, and all other facets of ongoing contract operations. Companies may use Icertis to speed up business by enhancing contract velocity, safeguard against risk by assuring regulatory and […]
Convoy – Startup Story, Business Model, Founders, Growth & Funding
Convoy is a freight brokerage platform that connects shippers (who need to carry goods) with carriers who have available loads. Unlike conventional freight brokers, who still rely on human methods (such as phone, email, or faxes), Convoy uses software to link shippers and carriers. The business model of Convoy is based on the brokerage fees […]
Samsung Electronics- History of Korean Electronics Giant
Samsung Electronics is a South Korean conglomerate that is one of the world’s top manufacturers of electrical equipment. Samsung is a leading manufacturer of consumer and industrial electronics, including appliances, digital media devices, semiconductors, memory chips, and integrated systems. It has become one of the most well-known names in technology, accounting for around one-fifth of […]
Toyota Motor Corporation – History of Japanese Automobile Giant
Toyota Motor Corporation, headquartered in Toyota, Aichi, Japan, is a global automotive manufacturing corporation that has been rated among the world’s largest manufacturers for numerous years. Prior to 2011, when the Japanese auto-giant was pushed to drop to third place on the worldwide platform, TMC had occupied the prime pedestal for three years in a […]
Upstox – Success Story, Business Model, Revenue, Growth & Funding
Upstox is a financial technology startup that offers users novel investment options. Upstox promises to enable its clients to make better investing decisions with the maximum ease through its tech-driven, rapid, and simple stock trading and securities brokerage services. Furthermore, the firm promises a zero brokerage model that is meant to use smart design and […]
Alphabet Inc.: The Complete Story of Google’s Parent Company
Alphabet Inc. is a multinational technology holding company headquartered in Mountain View, California. It is, by market capitalisation, one of the five most valuable corporations on earth — a club it shares with Nvidia, Microsoft, Apple, and Meta. In September 2025, Alphabet became only the fourth company in history to surpass $3 trillion in market […]
Different Types of Advertising – Meaning, Types and Examples
What Is Advertising? Advertising is more like a form of marketing communication, it’s one of the crucial elements of the organization’s marketing strategy. Businesses across the globe use advertising to spread the word about their services and products through several channels. What’s more, today’s fast-paced tech world has changed the landscape of advertising, with broadcast and […]