Brand | Superdry – Epitome Of Fusion Fashion
The offspring of an interesting collaboration of two budding entrepreneurs- Julian Dunkerton and James Holder in Cheltenham, the UK in 2003, Superdry is usually exemplified as a perfect blend of East and West and has Super group plc as its parent brand. Bringing out the classic fusion of American and Japanese clothing styles molded into […]
Brand | L’Oreal Paris – Because We Are All Worth It
Have you ever considered what a simple formula for hair dye can do? It can give birth to the idea of manufacturing beauty products and then selling them to the local hairdressers. The famous chemist who got this idea was Eugene Paul Louis, a young chemist from Paris who brought a revolution in the field […]
Brand | H&M – A Brand Delivering Affordable Fashion For Everyone
In the year 1947, a person in Sweden named Erling Persson built the foundation of a brand that, in today’s time, is one of the most recognizable brands in the fashion industry. He opened a store in Sweden with the name Hennes which sold only women’s clothing. In 1968, he bought a hunting and fishing […]
Brand | Zara – The Tales of the Global Fast Fashion Retail Brand
Zara is the Inditex group’s flagship clothes and accessories brand. Few clothing retail brands keep up with the latest trends, are of high quality and yet, affordable. The amalgamation of all these characteristics has turned Zara, the Spanish clothing chain, into the go-to fashion brand for all. It’s not surprising that the garments company, which […]
Brand | Oriflame – Selling Cosmetics Through Networking Marketing
Not many companies in the world have tasted success without having reliable distributors and retailers network catering to customers. One such company that has gone this route and, in turn, created an empire with the help of Multi-Level Marketing (MLM), or popularly called Direct Selling techniques is Oriflame Holding AG, the prime cosmetics brand from […]
Brand | The Body Shop – Evolution Of A Brand That Could Be A Force For Good
The Body Shop International Limited, trading in the name of “The Body Shop,” is a British brand of cosmetics, skincare and perfume products. Founded by Anita Roddick, 45 years back in 1976, the company has had a roller coaster ride. Being a gigantic subsidiary of the Brazilian cosmetics group Natura & Co., it is currently […]
Brand | Chanel – A Brand Creating Uncomplicated Luxury
When one talks about amazing luxury brands, Chanel is always on the list. The company was started in 1909 by Coco Chanel, formerly Gabrielle Chanel and it continues to be one of the finest brands as far as fashion is concerned. Also, the fragrance Chanel No. 5 was curated by Coco Chanel herself and it […]