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Category: Resources

Marketing Concept | Wi-Fi Marketing

The Wi-fi Marketing concept Wi-fi marketing is a strategy to attract customers to your retail store by providing them with free wireless internet access leveraging it to communicate messages and promotions.  As a retailer, you have to ensure to stay ahead in your game reason being the competition comes not just from other retail stores […]

Marketing Concept | Demand Forecasting

Frequent change in consumer demand and trending pattern of products that decision should be taken on careful analysis of data. Prediction of sales from previous sales data and estimated data is possible via the Demand Forecasting concept and its techniques. Steps in the forecasting of demand are followed to promote a systematic calculation of potential […]

Marketing Concept | Movement Marketing

What is Movement Marketing? In Movement marketing, the brand actually tries to create market initiatives around their visions rather than their portfolios’ products. That’s why it is also known as Cultural Movement Marketing. The result of this can lead to a long term marketing strategy that will not only allow the brand to capture and dominate market […]

Marketing Concept | Immersive Technology – 360, Virtual Reality & Augmented Reality

Immersive technology is those technologies that integrate virtual and real-world elements. It creates a sense of immersion by emulating the physical and real-world with the means of the digital world. It thus creates a blur between the real and virtual worlds.  In other words, it leverages the 360-degree space around us. Some types of immersive […]

Marketing Concept | The Golden Circle Principle

Simon Shrek explained the concept of Golden circle principle in his TED talk. The golden circle principle aims to explain why a few brands and organizations can succeed in differentiating themselves better than the competitors. Despite essentially providing the same services or products, some companies are more successful than others. It all boils down to […]

Marketing Concept | Banana Curves

Banana curves are usually used in projects. When a project is scheduled, tasks are planned using early start and early finish. It is also planned using the late start and late finish. An early start is the earliest possible date on which the project tasks can possibly begin The late start is the latest date […]

Marketing Concept | Real Time Bidding

The concept of Real-Time bidding is a part of programmatic advertising, where companies advertise in real-time on the basis of consumer behavior and traits.  It is a kind of bidding system which allows publishers to monetize the advertising space available on their website by selling them to buyers through an auction system. Here, in less […]

Marketing Concept | Sharing Economy

The concept of sharing economy works on a model where people do not directly buy products but rather hire things like cars, homes, etc. or share them with each other. This is different from the traditional business model of selling goods. Companies use this as a commercial business model and it has proven to be […]

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