Featured Startup | Yulu Bike – Moving India towards a Sustainable Future
In an app-driven world, getting anything from a ride to a safety pin on demand is second nature. You are getting a ride has never been so easy, and Yulu will confirm. Yet, what happens when you click that button? Who services your demands? What technologies are used, and how do experts ensure you get […]
Brand | Harley Davidson – The Success Factor Behind Darling On Wheels
The craze and madness for red-blooded classic American Harley that gushes past like air with thunderous sound are exceptional. Harley is one of the very few brands that claim that people are willing to get the brand name and logo tattooed on their bodies. The adoration and idolization of this brand in countries like the […]
Brand | MDH Spices – The Classic Rags To Riches Tale
Mahashian Di Hatti Private Limited, infamously known as MDH is the second-largest player in the spices industry with a 12% market share next only to Everest. MDH currently operates 15 factories that together produce and sell 64 different kinds of spices. In the year 2020, the company reported a net income of Rs 420 crore. […]
Featured Startup | RentoMojo – Spend Smart, Start Renting
The increasing popularity of the sharing economy has encouraged businesses to allow consumers on a use-per-need basis to avoid purchases and instead rent goods and services. Today’s millennials believe only in sharing rather than buying. Suppose it’s workspaces, cabs, or even furnishings. As we move forward in the future, we see much more modernization of […]
Case Study | Dettol – Extending Brand Products
Dettol provides perhaps the best Indian example of brand extension. It demonstrates how a product which is not something delightful to have in your home could be extended to reach out and achieve higher targets. Dettol is a product that is over a half-century old. People all over the globe have grown up experiencing the […]
Brand | Volvo – The Success Story Of Workhorses Of The World
“I travel to the path unknown I run for the distance not measured I stop by the halts waiting for the goods I crave for the journey yet to begin” If the truck was a living thing, the above poem would reflect its life. Because trucks are the backbone of all the economies in the […]
Brand | NTPC Ltd. – India’s Jewel Lighting Every 4th Bulb In The Country
NTPC Ltd, formerly known as National Thermal Power Corporation Limited, is one of the ‘Maharatna’ status holders conferred by the Government of India with Shri. Gurdeep Singh as its Chairman and Managing Director. With an installed capacity of 63,635 MW and an employee count of 19,700 today, India’s largest energy conglomerate foresees itself to be […]
Case Study | How Nokia Built A Powerful Technology Brand
It is the era of 2000s. The world of parity has hit the mobile phone market just as it has many other technology product categories. The products range from the simple to the complex, but every manufacturer offers, of course, the latest features. Leapfrogging in sales between brands frequently occurs based on design. But overall […]
Brand | Genpact – The Global Leader In Managing Business Process
Genpact (NYSE: G) is a global professional services firm that makes business transformation real. It drives digital-led innovation and digitally-enabled intelligent operations for its clients, guided by the company’s experience running thousands of business process primarily for Global Fortune 500 companies. It claims to think with design, dream in digital, and solve problems with data […]
Brand | Colgate Palmolive – Smiles All Around
“Sparking Optimism in Everyone, Everyday”, With this mission in mind, Colgate Palmolive, through its persistence efforts positioned itself in such a manner that the people in India started calling toothpaste Colgate. That is indeed the power of Marketing! More than 200 years old, the company Colgate-Palmolive, focussed in the Personal Care business, has its Oral […]
Brand | Airtel – The Indian Teleco With Over Two Decades Of History
Bharti Airtel Limited, popularly known as Airtel is an Indian multinational telecommunication service provider, the second-largest network operator in India and fourth-largest in the world having a subscriber base of 439.84 million and a presence in 18 countries across South Asia and Africa. Its telecom service portfolio includes such as fixed, mobile, International Long Distance […]
Featured Startup | Vedantu – Redefining Education in India
“Change is the only constant in life.”, said a Greek philosopher, Heraclitus, stands very relevant during the corona outbreak in the world. Every industry and sector is adapting to changes that can help them continue to function despite being in their homes’ confines. About 1.5 billion students in the post-COVID era are affected, according to […]
Case Study | L&T Found A Worthy Partner In Fujitsu
Larsen and Toubro Ltd. (L&T), a $11.7 billion enterprise with global operations, is arguably India’s best known corporation in the sector. L&T Construction is responsible for consulting and infrastructure design and development. There is a noticeable rise in energy as the company gears up to tap a market that may be as large as $50 […]
Case Study | How FedEx Pioneered Internet Business in the Global Logistics Industry
FedEx Corporation created its own website form in 1994, it is the first step and basis for the company to develop its e-commerce. FedEx.com is the first transportation website that could accept the one-line order for package tracking and allow the customers to transact the business by the Internet. We bring you an interesting Fedex case […]
Case Study | Reviving Khadi – From Freedom Fabric to Fashion Fabric
Many great leaders fought the war of Indian Independence in kurtas and dhoti/ pajamas made of Khadi. After independence khadi had become a fashion statement, from the common public to the elite, all wearing Khadi due to its USP of being “swadeshi”. But Khadi lost its sheen during the 1960s and 70s when it got […]
Brand | BMW – Roads May End, Not The Pleasure Of Driving This Obsession
Bayerische Motoren Werke, most commonly known as BMW, has its inception that dates back to the 1910s before the first world war. It started as an aircraft engine manufacturer that primarily catered to military aircraft. Post the world war, the manufacturing of aero-engines was prohibited, which led the german multinational company to shift to the […]
Brand | Verizon Communications – The Making Of World’s Leading Teleco
Verizon Communications (Verizon) is one of the world’s leading providers of communications services. It provides wireless voice and data services in the United States and has a wireline business that provides voice, data, and video services, network access, long-distance, and other communication products and services. Verizon also owns and operates one of the most advanced […]
Brand | Ferrari – The Making Of World’s Most Powerful Luxury Brand
Ferrari is among the world’s leading luxury brands focused on the design, engineering, production, and sale of the world’s most recognizable luxury performance sports cars. The brand symbolizes exclusivity, innovation, state-of-the-art sporting performance, and Italian design, craftsmanship, and engineering heritage. Ferrari’s name and history and the image enjoyed by its cars are closely associated with […]
Brand | Hero MotoCorp- The Ride of the Nation
Founded in 1956 by Brijmohan Lall Munjal, Hero started as a bicycle manufacturer in India. In 1984, a joint venture between Hero Group and Honda Motor Company of Japan ensued and led to Hero Honda Motors Ltd’s formation. As per the JV agreement, HMC provided technical support to Hero Honda, for which, Hero Honda paid […]
Brand | Wendy’s – The Secret Sauce To Social Media Strategy
The first Wendy’s restaurant was started in 1969, in Columbus, Ohio. By the 1980s, it had become the nation’s third-largest hamburger restaurant chain, following only McDonald’s and Burger King. The founder of the company was Dave Thomas, who would become as well known as a philanthropist as he was as a businessman. Thomas got his […]