Brand | Coca-Cola – The Becoming Of American Icon
Coca-Cola, also known as Coke, is a carbonated soft drink sold in more than 200 countries worldwide. It is hard-pressed to find somebody unable to recognize this iconic global brand. Currently, Coca-Cola is the most valuable soft drink brands worldwide. Coca-Cola secured 5th rank with brand value worth 63.37 Billion U.S. Dollars in a survey […]
Brand | Domino’s Pizza – From Just Selling Pizzas To Reinventing Itself As A Brand
Today, Domino’s Pizza is among the top five world’s leading quick-service restaurants in terms of brand value and has a brand valuation of over eight billion US dollars. They were the first to introduce the concept of “thirty minutes or less” delivery time. Globally, they’ve retail stores in more than 5500 cities, and almost half […]
Brand | Maruti Suzuki NEXA – 5 Years Of Redefining Customer Experience
Every second car on the Indian road is a Maruti Suzuki car. Seems fascinating, but it is the truth. Starting from FY 18, Maruti Suzuki has continued to enjoy a 50% market share in the passenger vehicle segment, closing FY 20 with 51% to be precise. The nearest competitor Hyundai Motors has a 17.48% market […]
Featured Startup | Dunzo – Creating A New Market Through New-Age Experiential Marketing
The Story On one fine day sitting at the restaurant, an alumnus of the University of Mumbai, Kabeer Biswas, thought, what if someone does a set of tasks for you, anywhere, anytime. And this is how he founded Dunzo in 2014 along with co-founders Ankur Agarwal, Dalvir Suri, and Mukund Jha, mainly focusing on 24X7 […]
Featured Startup | Dollar Shave Club
Dollar Shave Club is a lifestyle brand and e-commerce company that invents and delivers smart, affordable products to make lives more comfortable. It is an American company based in California. It makes its products through its entire R&D process that includes botanicals and chemists and that too at affordable prices. It delivers razors and other personal […]
Brand | Infosys – India’s One Of The Most Admired Brand With Humble Roots
In God we trust, everybody else bring data to the table. -Narayana Murthy Infosys, one of the largest IT and outsourcing service company in the world today, was founded in 1981 in Pune by seven engineers – Narayan Murthy, Nandan Nilekani, S D Shibulal, K Dinesh, N S Raghavan, S Gopalakrishnan, and Ashok Arora. Before […]
Brand | Red Bull – Creating A Brand Through Extreme Content Marketing
Red Bull sold 7.5 billion cans of the energy drink, i.e., they sold a Red Bull can to almost every person on the planet in 2019, making revenue of 6 billion USD. Red Bull owns five professional football clubs, runs two formula- one team, one ice hockey team, and is famous for its extreme sporting […]
Case Study | From Building Burj Khalifa To Running Out Of Money
Arabtec Construction LLC (Arabtec), set up in 1975, is the biggest auxiliary of Arabtec Holding PJSC and conveys social and financial foundation ventures, including tall structure improvements, air terminals, extravagance estates, and famous milestones. It has attempted ventures in the UAE, more extensive GCC, North Africa, and Asia. It has built both skyscrapers and the […]
Brand | Tata Motors – The Most Comprehensive Automaker Of The World
Part of the USD 100 billion Tata group, Tata Motors Limited (BSE: TATAMOTORS), a USD 45 billion organization, is a leading global automobile manufacturer of cars, utility vehicles, buses, trucks, and defense vehicles. Being India’s largest and the only OEM(Original Equipment Manufacturer) offering an extensive range of smart, integrated, and e-mobility solutions, it aims to […]
Featured Startup | Byju’s – From Offline Classes To The World’s Most Valued Edtech Startup
Byju’s – The Learning App, the Indian ed-tech (education-technology) and online tutoring startup, was founded in 2011 in Banglore by Byju Raveendran. With over 10 million downloads and a revenue of Rs. 2800 crores in May 2020, Byju’s Learning App has grown to become India’s leading K-12 education app. As of September 2020, it is […]
Marketing Concept | Brand Architecture
Sometimes it is so obvious but we don’t see it coming, for example, some of the brands which come under a well-known parent company but we aren’t aware of this fact about brands mergers and acquisitions. Why Brand Architecture? Whenever you are offering some products or services you want your company to be intact from […]
Case Study | Tropicana Rebranding Failure
In an advertising campaign that promoted the new packaging for the fruit juice brand, Tropicana invested $35 million. The same agency, Arnell, created both the packaging design and the advertising campaign. Launch Tropicana launched the new packaging for Tropicana Pure Premium, its best-selling product in North America, on January 8, 2009, with sales revenues of […]
Marketing Concept | Grey Market
Grey/Gray market is where sales of legal goods take place via a distribution system not intended by the manufacturer. In other words, this channel of distribution is not authorised by the distributor and is legal in the purview of the law. Products sold here are priced lower than what a consumer pays at a genuine […]
Brand | Nike – The Rise And Rise of Sportswear Giant
Nike took the world of sportswear by storm by an ad campaign “Just Do it” in 1988. The slogan, inspired by the notorious last words of death row convict Gary Gilmore, resonated with athletes around the world. The objective of the campaign was to target everyone, irrespective of age, gender, and fitness level. Sportswear was […]
Brand | IBM – The History And The Successful Run
International Business Machine, abbreviated as IBM, and commonly recognized as ‘Big Blue’ is an American multinational technology company headquartered in Armonk, New York. Founded 108 years ago in 1911 as ‘Computing-Tabulating-Recording Company’ and later renamed as IBM, the organization now serves over 175 countries and ranked as the 7th largest tech brand of 2020 by […]
Marketing Concept | Customer-Based Brand Equity Model (CBBE)
When a brand tries to focus on brand marketing, basic questions arise, what makes a brand? And how can you build a strong brand? What makes your brand valuable? Then the concept of Customer-based brand equity comes into the picture. The basics of the CBBE concept is totally dependent on consumer perception of the brand. […]
Brand | Snapchat – The Multimedia Messaging App And Its Culture of Aggressive Innovation
Snapchat, earlier known as Picaboo, was launched on Apple App Store in July 2011. Within 3 months of its success, in September, it was relaunched as Snapchat by Snap Inc., which was originally known as Snapchat Inc. Led by CEO Evan Spiegel, it was coded by Bobby Murphy, based on an idea by Reggie Brown. […]
Brand | Knorr – HUL’s Power Brand Adding More Taste In Your Life
Carl Heinrich Knorr founded Knorr in 1838, where he started to experiment in his Heilbronn factory in Germany with different kinds of dried vegetables and seasonings and tried to find out ways to preserve their flavors and food values. Thus, this German food brand was started with a mission to bring better and more flavorsome […]
Brand | Airbus – The Aerospace Pioneer That Moves The World
Brands are taking over every aspect of our lives, but have you ever wondered which aircraft you would be getting on for a trip before you book your ticket? Lockheed, Cessna, Boeing, Airbus, Antonov, McDonnell Douglas, Convair, Bombardier, and so on but when it comes to air travel, is the brand important? Have you ever […]
Brand | Superdry – Epitome Of Fusion Fashion
The offspring of an interesting collaboration of two budding entrepreneurs- Julian Dunkerton and James Holder in Cheltenham, the UK in 2003, Superdry is usually exemplified as a perfect blend of East and West and has Super group plc as its parent brand. Bringing out the classic fusion of American and Japanese clothing styles molded into […]