Brand | Philips – The Global Consumer Electronics Brand With Innovation At Heart
Philips is a Dutch multinational conglomerate headquartered in Amsterdam, Netherlands that was founded in 1891 by Frederik Philips and his son Gerard Philips. Once started as a bulk manufacturer, it became one of the largest electronics companies in the world, employing over 75,000 people across 100 countries, generating revenue of €18.121 billion in 2018. With […]
Brand | Glenmark Pharmaceuticals- A New Way For A New World
Glenmark recently announced that the Indian regulators have approved Fabiflu – a drug for the treatment of COVID-19. Fabiflu isn’t just another medicine. It is a hope to finally overcome the menace of COVID-19 which has led to the death of more than 400,000 people worldwide. The very virus that led to a severe economic […]
Brand | Netflix – Creating A Winning Brand Strategy
In the modern era, nothing has taken over the world successfully, like Netflix. The online video streaming service provider has become a household name with its timeless branding, expanding slate of Originals, and a global expansion well underway. The concept of Netflix was originated when the CEO Reed Hastings was charged a $40 late fee […]
Brand | Oriflame – Selling Cosmetics Through Networking Marketing
Not many companies in the world have tasted success without having reliable distributors and retailers network catering to customers. One such company that has gone this route and, in turn, created an empire with the help of Multi-Level Marketing (MLM), or popularly called Direct Selling techniques is Oriflame Holding AG, the prime cosmetics brand from […]
Featured Startup | Ather Energy – The Indian Startup Building Smart And Intelligent Vehicles
Often called as Indian Tesla by a motor enthusiast in India due to its characteristics like fast and smart technology, driven amazingly well, tech-laden, cheap to run, low on maintenance, fantastic customer service, and just happen to be electric – Ather Energy is currently the talk of the town. The journey started of Ather started […]
Brand | Zara – The Tales of the Global Fast Fashion Retail Brand
Zara is the Inditex group’s flagship clothes and accessories brand. Few clothing retail brands keep up with the latest trends, are of high quality and yet, affordable. The amalgamation of all these characteristics has turned Zara, the Spanish clothing chain, into the go-to fashion brand for all. It’s not surprising that the garments company, which […]
Brand | Zerodha – From A Crazy Idea To Biggest Retail Broker Of India
2008 financial crisis in the USA brought almost every big economy of the world to its knees. People had lost faith in the investment options available to them. This happened in India as well as BSE SENSEX had plummeted by over 60% in one year. The recession had hit hard, and the markets were barely […]
Brand | Nestlé – The Global FMCG Brand Providing Good Food And Good Life
Rarely do we come across a brand that impacts our lives every day in uncountable ways. One such brand is Nestle. It is currently the largest food company in the world, measured by revenues and other metrics. As of 2019, Nestlé employees over 291,000 in 187 different countries with sales of $92.6 billion (In CHF). […]
Brand | Alibaba Group – Creating A Brand While Disrupting Trade And Technology
The world began to notice it some time ago when a Chinese e-commerce company created the world’s largest Initial Public Offering (IPO) in September 2014, priced at USD 25 billion. Jack Ma, the company’s billionaire chairman, started the company in 1999 in his apartment in China as Alibaba.com. Today, Alibaba Group is a set of […]
Featured | boAt Lifestyle – A Brand That Helps Plug Into Nirvana
Well, if you are someone who loves music and has earphones plugged in most of the time, then you’ve probably heard about this brand. Well-established in India now, boAt is only four years old and was incorporated in 2016 by Aman Gupta. Since then, it has captivated millennials across the spectrum with its attractive pricing, […]
Brand | Schindler – We Elevate The World
“We elevate” in the most real sense. Every day, our elevators, escalators, and moving walks move more than 1.5 billion people around the globe. Established in 1874 in Switzerland, Schindler is one of the world’s leading provider of escalators, elevators, moving walks, and its complete modernization and maintenance solutions. The dedicated team of highly skilled […]
Brand | KFC – It’s Not Good, It’s Finger Lickin’ Good
Have you been repeatedly turned down or disappointed? Well, the maker of Kentucky Fried Chicken, Colonel Harland Sanders, also did. But he learned from his mistakes and not only made lemonade, but he, too, made the world a better place by introducing Kentucky Fried Chicken, also known as KFC today. KFC is an American fast-food […]
Brand | Axe – Making An Unconventional Yet Uncomfortable Brand Legacy
There’s hardly anyone who goes to the market to buy deodorant and doesn’t look for one exclusive brand in the shop. The brand is AXE. Launched in 1999, it is one of the most successful personal care brands of Hindustan Unilever and is also the best-selling brand of Unilever. Axe, the deodorant, is considered as […]
Marketing Strategies Of Amway (Updated in 2024)
Amway, one of the best examples of Multi-Level-Marketing (MLM), is one of the oldest operational companies with a successful marketing model. Found in 1959 in the United States, with the principles of freedom, hope, and reward, it has become one of the world’s largest direct selling companies. It sells nutrition, health, beauty, and home care […]
Brand | It’s Not Just A Coffee, It’s Starbucks
Think of coffee, and one name always stuck our mind. The name is Starbucks. What was started as coffee beans and equipment selling shop, is now the largest coffeehouse and roastery reserves brand in the world. It is an American multinational chain of the coffeehouse, founded by Jerry Baldwin, Gordon Bowker, and Zev Siegal in […]