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Category: Technology

Cisco Systems Inc. – The Innovation And The Expansion

Cisco was founded by two married couples, Sandy Lerner and Len Bosack, two specialists at Stanford University in late 1984. The router that was built at Stanford University was commercialized by them. Lerner and Bosack led Cisco until 1990, when it was listed on the NASDAQ public exchange stock. Cisco was producing only one product […]

Brand | Verizon Communications – The Making Of World’s Leading Teleco

Verizon Communications (Verizon) is one of the world’s leading providers of communications services. It provides wireless voice and data services in the United States and has a wireline business that provides voice, data, and video services, network access, long-distance, and other communication products and services. Verizon also owns and operates one of the most advanced […]

Brand | Cognizant – The Successful Run Of IT Giant

Cognizant is an American international IT service provider providing electronic, technical, consulting, and administrative services. It is part of the NASDAQ-100 and CTSH exchanges. Its headquarters were set up in 1994 in Teaneck, United States of America (USA). As the internal Engineering unit of Dun & Bradstreet, it represented external customers in 1996. The initial […]

Brand | Siemens AG – Strategies That Sustain The Technology Giant

Siemens is a technology company that is active in nearly all countries of the world, focusing on the areas of automation and digitalization in the process and manufacturing industries, intelligent infrastructure for buildings and distributed energy systems, conventional and renewable power generation and power distribution, smart mobility solutions for rail and road and medical technology […]

Brand | Accenture – The Brand Strategies Behind High Performance

Accenture is a Fortune Global 500 IT company and a global leader in consulting services. It is also a research and analytics company incepted in Dublin, Ireland, on 1st September 2009. Accenture was antecedently a business associate degreed technology consulting division of an accounting organization known as Arthur Hans Christian Andersen. In 1989, it was […]

Brand | Reliance Jio – The History And The Historic Launch

Reliance Jio Infocomm Limited, popularly known as Jio, is an Indian mobile network operator that is owned by Reliance Industries and is headquartered in Mumbai, Maharashtra. It operates a national Long-Term Evolution (LTE) network technology with coverage across all 22 telecom circles. Jio does not offer 2G service or 3G service, and instead uses Voice […]

What Is Internet Of Things And How Does It Work?

Internet of Things IoT, Internet of Things, is often referred to a “smart” object. These devices can be anything and everything from cars, home appliances to shoes and light switches. These devices connect to the internet, pass and receive data and connect the physical world to the digital world.    New technologies, cheaper computer chips and the […]

Case Study | Otis Elevators – Accelerating Business Transformation with IT

Otis was the largest manufacturer, installer, and servicer of elevators, escalators, and moving walkways in the world with revenue of $11.9 billion in 2019. They dominate the market space. Though there are some competitors like Kone, Hitachi, and Schindler, etc. These majorly operated in the “hardware” segment and were not seen as a real threat […]

Marketing Concept | Immersive Technology – 360, Virtual Reality & Augmented Reality

Immersive technology is those technologies that integrate virtual and real-world elements. It creates a sense of immersion by emulating the physical and real-world with the means of the digital world. It thus creates a blur between the real and virtual worlds.  In other words, it leverages the 360-degree space around us. Some types of immersive […]

Brand | Tata Consultancy Services – Inside One Of The World’s Largest IT Company

Imagine being a subsidiary of a $107 billion organization and contributing to about 70% of the group’s profit and 90% of the group’s revenue. Imagine creating such an impact that the group doubles its profit because of a subsidiary contributing higher dividends. That’s what Tata Consultancy Services, or fondly called TCS, means for Tata Sons. […]

Brand | Pinterest – The Unique Social Media With Unique Brand Story

Pinterest can be referred to as an online search platform, just visually. People can upload images or links as “pins”, combine several and create a “board”, and other people who like those “pins” can “pin” it. There are more than 200 billion pins on the website currently. The search platform can be driven both textually […]

NASA – Getting Humans To All Things Exciting In The Space And Beyond

National Aeronautics and Space Administration (NASA) is an independent U.S. governmental agency established in 1958 for the research and development of vehicles and activities for the exploration of space within and outside Earth’s atmosphere. The organization is composed of four mission directorates: Aeronautics Research, for the development of advanced aviation technologies; Science, dealing with programs for understanding the origin, structure, and evolution of […]

Featured Startup | Dunzo – Creating A New Market Through New-Age Experiential Marketing

The Story On one fine day sitting at the restaurant, an alumnus of the University of Mumbai, Kabeer Biswas, thought, what if someone does a set of tasks for you, anywhere, anytime. And this is how he founded Dunzo in 2014 along with co-founders Ankur Agarwal, Dalvir Suri, and Mukund Jha, mainly focusing on 24X7 […]

Brand | IBM – The History And The Successful Run

International Business Machine, abbreviated as IBM, and commonly recognized as ‘Big Blue’ is an American multinational technology company headquartered in Armonk, New York. Founded 108 years ago in 1911 as ‘Computing-Tabulating-Recording Company’ and later renamed as IBM, the organization now serves over 175 countries and ranked as the 7th largest tech brand of 2020 by […]

Brand | Snapchat – The Multimedia Messaging App And Its Culture of Aggressive Innovation

Snapchat, earlier known as Picaboo, was launched on Apple App Store in July 2011. Within 3 months of its success, in September, it was relaunched as Snapchat by Snap Inc., which was originally known as Snapchat Inc. Led by CEO Evan Spiegel, it was coded by Bobby Murphy, based on an idea by Reggie Brown. […]

Featured Startup | Powermat – Life At 100%

Powermat is the wireless charging pioneer, who started developing inductive wireless charging technology back in 2006, before the formation of the standard organizations. Powermat has been granted over 95 related patents and has submitted over 200 patents for review along the years. It has more than 12,000 Charging Spots, 3.2 million cars and over 500 […]

Brand | Amazon – Delivering A To Z Of Business And Success

Amazon is an American multinational company headquartered in Seattle, Washington, US. It provides an array of services that span from the online retail, AI assistant provider, cloud computing service provider, live-streaming services, music, and video streaming, game streaming, and also web services among almost an uncountable industries and services, it has managed to enter into. […]

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