Brand | Cognizant – The Successful Run Of IT Giant
Cognizant is an American international IT service provider providing electronic, technical, consulting, and administrative services. It is part of the NASDAQ-100 and CTSH exchanges. Its headquarters were set up in 1994 in Teaneck, United States of America (USA). As the internal Engineering unit of Dun & Bradstreet, it represented external customers in 1996. The initial […]
Case Study | Otis Elevators – Accelerating Business Transformation with IT
Otis was the largest manufacturer, installer, and servicer of elevators, escalators, and moving walkways in the world with revenue of $11.9 billion in 2019. They dominate the market space. Though there are some competitors like Kone, Hitachi, and Schindler, etc. These majorly operated in the “hardware” segment and were not seen as a real threat […]
Brand | Schindler – We Elevate The World
“We elevate” in the most real sense. Every day, our elevators, escalators, and moving walks move more than 1.5 billion people around the globe. Established in 1874 in Switzerland, Schindler is one of the world’s leading provider of escalators, elevators, moving walks, and its complete modernization and maintenance solutions. The dedicated team of highly skilled […]
Brand | Accenture – The Brand Strategies Behind High Performance
Accenture is a Fortune Global 500 IT company and a global leader in consulting services. It is also a research and analytics company incepted in Dublin, Ireland, on 1st September 2009. Accenture was antecedently a business associate degreed technology consulting division of an accounting organization known as Arthur Hans Christian Andersen. In 1989, it was […]
Brand | IBM – The History And The Successful Run
International Business Machine, abbreviated as IBM, and commonly recognized as ‘Big Blue’ is an American multinational technology company headquartered in Armonk, New York. Founded 108 years ago in 1911 as ‘Computing-Tabulating-Recording Company’ and later renamed as IBM, the organization now serves over 175 countries and ranked as the 7th largest tech brand of 2020 by […]
Marketing Concept | Immersive Technology – 360, Virtual Reality & Augmented Reality
Immersive technology is those technologies that integrate virtual and real-world elements. It creates a sense of immersion by emulating the physical and real-world with the means of the digital world. It thus creates a blur between the real and virtual worlds. In other words, it leverages the 360-degree space around us. Some types of immersive […]
Featured Startup | Dunzo – Creating A New Market Through New-Age Experiential Marketing
The Story On one fine day sitting at the restaurant, an alumnus of the University of Mumbai, Kabeer Biswas, thought, what if someone does a set of tasks for you, anywhere, anytime. And this is how he founded Dunzo in 2014 along with co-founders Ankur Agarwal, Dalvir Suri, and Mukund Jha, mainly focusing on 24X7 […]
Brand | Pinterest – The Unique Social Media With Unique Brand Story
Pinterest can be referred to as an online search platform, just visually. People can upload images or links as “pins”, combine several and create a “board”, and other people who like those “pins” can “pin” it. There are more than 200 billion pins on the website currently. The search platform can be driven both textually […]
NASA – Getting Humans To All Things Exciting In The Space And Beyond
National Aeronautics and Space Administration (NASA) is an independent U.S. governmental agency established in 1958 for the research and development of vehicles and activities for the exploration of space within and outside Earth’s atmosphere. The organization is composed of four mission directorates: Aeronautics Research, for the development of advanced aviation technologies; Science, dealing with programs for understanding the origin, structure, and evolution of […]
Brand | OnePlus Phones – Because We Must “Never Settle”
While at a meeting with the team in a cafe, all the 5 members noticed that they were using iPhones. The reasons for not using android were the bad build quality, software not intuitive, and many more reasons. This was where the idea popped in and OnePlus came into the picture. The people who had […]
Brand | Paytm – The Torchbearer Of Cashless India
The day was 8th November 2016. Hon. PM Sh. Narendra Modi addressed the nation to wish the citizens at the ending of a joyous festive season. Little did people know at that time about the term ‘demonetization’ and what the Prime Minister said after his best wishes to the nation was shocking to many. Rs. […]
Brand | Infosys – India’s One Of The Most Admired Brand With Humble Roots
In God we trust, everybody else bring data to the table. -Narayana Murthy Infosys, one of the largest IT and outsourcing service company in the world today, was founded in 1981 in Pune by seven engineers – Narayan Murthy, Nandan Nilekani, S D Shibulal, K Dinesh, N S Raghavan, S Gopalakrishnan, and Ashok Arora. Before […]
Brand | MG Motors – A Brand Creating Unparalleled Motoring Experience Since 1924
MG Motor, the British carmaker made its debut in the Indian car market with the unveiling of its SUV offering MG Hector. The company was founded by an automobile engineer Cecil Kimber in a garage called “Morris Garage”. Born on 12 April 1888, he began working for the car tycoon William Morris (later Lord Nuffield) […]
Brand | Snapchat – The Multimedia Messaging App And Its Culture of Aggressive Innovation
Snapchat, earlier known as Picaboo, was launched on Apple App Store in July 2011. Within 3 months of its success, in September, it was relaunched as Snapchat by Snap Inc., which was originally known as Snapchat Inc. Led by CEO Evan Spiegel, it was coded by Bobby Murphy, based on an idea by Reggie Brown. […]
Featured Startup | Ather Energy – The Indian Startup Building Smart And Intelligent Vehicles
Often called as Indian Tesla by a motor enthusiast in India due to its characteristics like fast and smart technology, driven amazingly well, tech-laden, cheap to run, low on maintenance, fantastic customer service, and just happen to be electric – Ather Energy is currently the talk of the town. The journey started of Ather started […]
Featured Startup | Powermat – Life At 100%
Powermat is the wireless charging pioneer, who started developing inductive wireless charging technology back in 2006, before the formation of the standard organizations. Powermat has been granted over 95 related patents and has submitted over 200 patents for review along the years. It has more than 12,000 Charging Spots, 3.2 million cars and over 500 […]
Featured | boAt Lifestyle – A Brand That Helps Plug Into Nirvana
Well, if you are someone who loves music and has earphones plugged in most of the time, then you’ve probably heard about this brand. Well-established in India now, boAt is only four years old and was incorporated in 2016 by Aman Gupta. Since then, it has captivated millennials across the spectrum with its attractive pricing, […]
Brand | Google X – The Adobe Of Google’s Most Ambitious Projects
Google needs no introduction. Today, it is one of the most valuable, profitable, and futuristic companies in the world. Innovation is in the flesh and bones here, employees treated as owners, and failures embraced with truest of hearts. Out of innovation and love for big ideas, born is a company that is so technically efficient […]
Brand | Alibaba Group – Creating A Brand While Disrupting Trade And Technology
The world began to notice it some time ago when a Chinese e-commerce company created the world’s largest Initial Public Offering (IPO) in September 2014, priced at USD 25 billion. Jack Ma, the company’s billionaire chairman, started the company in 1999 in his apartment in China as Alibaba.com. Today, Alibaba Group is a set of […]
Brand | Netflix – Creating A Winning Brand Strategy
In the modern era, nothing has taken over the world successfully, like Netflix. The online video streaming service provider has become a household name with its timeless branding, expanding slate of Originals, and a global expansion well underway. The concept of Netflix was originated when the CEO Reed Hastings was charged a $40 late fee […]