Case Study | WhiteHat Jr. VS WhiteHat Sr.
Introduction WhiteHat Jr. is an online platform that provides tuition assistance for kids to learn coding languages. Founded in 2018 by Karan Bajaj, the firm was bought by the Edutech giant Byju’s for a 300 million dollar in an all-cash deal. The introduction to WhiteHat Sr. is a little more complicated. Unlike WhiteHat Jr. it […]
Brand | Airbnb – Belong Anywhere
Airbnb is more than an online platform used to find accommodation. It represents a growing community that is shifting the way people feel about sharing, traveling, and home. Brian Chesky, CEO and co-founder of Airbnb used a communication at Airbnb’s blog to state that Airbnb is “creating a door to an open world—where everyone’s at […]
Brand | Accenture – The Brand Strategies Behind High Performance
Accenture is a Fortune Global 500 IT company and a global leader in consulting services. It is also a research and analytics company incepted in Dublin, Ireland, on 1st September 2009. Accenture was antecedently a business associate degreed technology consulting division of an accounting organization known as Arthur Hans Christian Andersen. In 1989, it was […]
Marketing Concept | Types Of Startup Funding
The term “start-up” was originally coined in the early tech revolution in the 1970s, referring to a new breed of small companies characterized by exponential growth. The term start-up became a popular term in the 1990s and early 2000s business boom with brands like Microsoft or Apple scaling up at a rapid pace than ever […]
Brand | Avon – The Oldest Direct Selling Company Of The World
Avon Products, Inc., was the world’s largest direct selling organization and merchandiser of beauty and beauty related products. From corporate offices in New York City, Avon marketed product lines to women in 112 countries through 1.6 million independent sales representatives who sold primarily on a “door-to-door” basis. Total sales in 1992 were $3.8 billion. The […]
Brand | Reliance Jio – The History And The Historic Launch
Reliance Jio Infocomm Limited, popularly known as Jio, is an Indian mobile network operator that is owned by Reliance Industries and is headquartered in Mumbai, Maharashtra. It operates a national Long-Term Evolution (LTE) network technology with coverage across all 22 telecom circles. Jio does not offer 2G service or 3G service, and instead uses Voice […]
What Is Internet Of Things And How Does It Work?
Internet of Things IoT, Internet of Things, is often referred to a “smart” object. These devices can be anything and everything from cars, home appliances to shoes and light switches. These devices connect to the internet, pass and receive data and connect the physical world to the digital world. New technologies, cheaper computer chips and the […]
Case Study | Otis Elevators – Accelerating Business Transformation with IT
Otis was the largest manufacturer, installer, and servicer of elevators, escalators, and moving walkways in the world with revenue of $11.9 billion in 2019. They dominate the market space. Though there are some competitors like Kone, Hitachi, and Schindler, etc. These majorly operated in the “hardware” segment and were not seen as a real threat […]
Marketing Concept | Brand Extension
Brand Extension Once a brand is recognised in the market and in consumer minds then there is always a scope of a new product launch for the company. This gives an opportunity to the brand to leverage its brand awareness and brand equity for positioning new products even if it belongs to a different category. […]
Marketing Strategies Of Home Depot
Bernie Marcus and Arthur Blank co-founded Home Depot on June 29, 1978, after being fired from Handy Dan, a small chain of home improvement stores. Their vision was to offer “warehouse stores filled from floor to ceiling with a wide assortment of products at the lowest possible prices” along with superior customer service provided by […]
Case Study | IKEA “Glocal” Marketing Strategy In China
It is well known that for the past few decades, companies have been trying to design an effective marketing strategy for the global market while also catering to local needs and demands. This sort of strategy is called “Globally local” or “Glocal”. Thus companies take into consideration of local cultural, social, economic and linguistic factors while […]
Marketing Concept | Diffusion Of Innovation
Diffusion of innovations is a theory that seeks to explain how, why, and at what rate new ideas and technology spread. It was Everett Rogers, a professor of communication studies, who popularized the theory in his book “Diffusion of Innovations”. He argues that diffusion is the process by which an innovation is communicated over time […]
Marketing Concept | Immersive Technology – 360, Virtual Reality & Augmented Reality
Immersive technology is those technologies that integrate virtual and real-world elements. It creates a sense of immersion by emulating the physical and real-world with the means of the digital world. It thus creates a blur between the real and virtual worlds. In other words, it leverages the 360-degree space around us. Some types of immersive […]
Brand | American Airlines – The Brand Strategies Of World’s Largest Airlines
In 2013, American Airlines and US Airways merged to form American Airlines Group, Inc. With its main headquarters in Ft. Worth, TX, the brand is globally recognized as a major network carrier that provides air transportation for passengers and cargo; it is also considered to be the world’s largest airline (by fleet size). In addition […]
Featured Startup | Unschool – Redesigning The Education Ecosystem
Unschool, founded in 2019 in Hyderabad, Telangana, is an ed-tech company that creates an online learning ecosystem for students and professionals. The company allows students, graduates, young professionals, entrepreneurs, and anyone with the curiosity to learn to create an online learning ecosystem that fits their needs and industry demands. It caters to a marketplace where […]
Marketing Concept | The Burrito Principle
The concept of the Burrito principle is among those marketing principles that will help get the most out of online marketing channels such as social media posts or email marketing. Even the most creative of campaigns can underperform if not delivered effectively, and The Burrito Principle helps us understand how to achieve the kind of […]
Marketing Concept | The Golden Circle Principle
Simon Shrek explained the concept of Golden circle principle in his TED talk. The golden circle principle aims to explain why a few brands and organizations can succeed in differentiating themselves better than the competitors. Despite essentially providing the same services or products, some companies are more successful than others. It all boils down to […]
Brand | Tata Consultancy Services – Inside One Of The World’s Largest IT Company
Imagine being a subsidiary of a $107 billion organization and contributing to about 70% of the group’s profit and 90% of the group’s revenue. Imagine creating such an impact that the group doubles its profit because of a subsidiary contributing higher dividends. That’s what Tata Consultancy Services, or fondly called TCS, means for Tata Sons. […]
Marketing Concept | Guerilla Marketing
Guerilla marketing is an unconventional marketing technique or concept that is different from traditional marketing. It is generally executed in an open space where more public visits, places like streets, railway stations, etc. make it easier to garner more attention. It is implemented to enhance the engagement with the existing customers as they will recognize […]
NASA – Getting Humans To All Things Exciting In The Space And Beyond
National Aeronautics and Space Administration (NASA) is an independent U.S. governmental agency established in 1958 for the research and development of vehicles and activities for the exploration of space within and outside Earth’s atmosphere. The organization is composed of four mission directorates: Aeronautics Research, for the development of advanced aviation technologies; Science, dealing with programs for understanding the origin, structure, and evolution of […]