Brand | Costco – The Retail Champ With A Cult Following
Founded in 1976, Costco Wholesale Corporation operates as a wholesale retail club with a distinctive annual membership model which sets it apart from other traditional retailers such as JC Penney and Target. Deriving its revenues from annual membership fees, Costco has been able to compete aggressively on price and has become known for providing a […]
Brand | IKEA – More Than Just Selling Furniture, It’s An Experience
IKEA was founded in 1943 by a 17-year-old Swedish boy named Ingvar Kamprad. Initially, he was selling Christmas greeting cards, seeds, and pens from Kamprad’s family farm. From his childhood, he had entrepreneurial instincts. As he identified people’s needs, he attempted to satisfy them by selling low price products which ultimately gave growth to Kamprad […]
Brand | Amazon – Delivering A To Z Of Business And Success
Amazon is an American multinational company headquartered in Seattle, Washington, US. It provides an array of services that span from the online retail, AI assistant provider, cloud computing service provider, live-streaming services, music, and video streaming, game streaming, and also web services among almost an uncountable industries and services, it has managed to enter into. […]
Featured Startup | Pepperfry – Bringing Furniture To Your Doorstep
Pepperfry has changed the world’s view of furniture shopping. Far from the old days when it was a long and tedious task, Pepperfry has converted it into something much more enjoyable and comfortable task. This innovative idea of an online furniture store came to the founders over just a lunch, when they had no idea […]
Case Study | IKEA “Glocal” Marketing Strategy In China
It is well known that for the past few decades, companies have been trying to design an effective marketing strategy for the global market while also catering to local needs and demands. This sort of strategy is called “Globally local” or “Glocal”. Thus companies take into consideration of local cultural, social, economic and linguistic factors while […]
Marketing Concept | Crowd Logistics
Traditionally, the delivery of parcels is performed by a person/agent who is hired by a company on a contract basis or a regular employee. However, the concept of Crowd logistics or Crowdshipping is outsourcing delivery to a large & undefined group of people in the form of freelancing. For example, a person can make a delivery […]
Brand | Knorr – HUL’s Power Brand Adding More Taste In Your Life
Carl Heinrich Knorr founded Knorr in 1838, where he started to experiment in his Heilbronn factory in Germany with different kinds of dried vegetables and seasonings and tried to find out ways to preserve their flavors and food values. Thus, this German food brand was started with a mission to bring better and more flavorsome […]
Brand | Alibaba Group – Creating A Brand While Disrupting Trade And Technology
The world began to notice it some time ago when a Chinese e-commerce company created the world’s largest Initial Public Offering (IPO) in September 2014, priced at USD 25 billion. Jack Ma, the company’s billionaire chairman, started the company in 1999 in his apartment in China as Alibaba.com. Today, Alibaba Group is a set of […]
Brand | Nestlé – The Global FMCG Brand Providing Good Food And Good Life
Rarely do we come across a brand that impacts our lives every day in uncountable ways. One such brand is Nestle. It is currently the largest food company in the world, measured by revenues and other metrics. As of 2019, Nestlé employees over 291,000 in 187 different countries with sales of $92.6 billion (In CHF). […]