Cadbury – The Chocolate Brand Bringing Moments Of Joy Across The World
Cadbury, formerly Cadbury’s and Cadbury Schweppes, is a multinational British confectionery firm wholly owned by Mondelez International (formerly Kraft Foods) since 2010. The organization was founded back 196 years ago, in 1824. It is the second-largest confectionery brand after Mars, Incorporated in the world. Headquartered in Uxbridge, West London, it operates worldwide in more than […]
Marketing Strategies Of Amway (Updated in 2024)
Amway, one of the best examples of Multi-Level-Marketing (MLM), is one of the oldest operational companies with a successful marketing model. Found in 1959 in the United States, with the principles of freedom, hope, and reward, it has become one of the world’s largest direct selling companies. It sells nutrition, health, beauty, and home care […]
Brand | OnePlus Phones – Because We Must “Never Settle”
While at a meeting with the team in a cafe, all the 5 members noticed that they were using iPhones. The reasons for not using android were the bad build quality, software not intuitive, and many more reasons. This was where the idea popped in and OnePlus came into the picture. The people who had […]
Brand | MG Motors – A Brand Creating Unparalleled Motoring Experience Since 1924
MG Motor, the British carmaker made its debut in the Indian car market with the unveiling of its SUV offering MG Hector. The company was founded by an automobile engineer Cecil Kimber in a garage called “Morris Garage”. Born on 12 April 1888, he began working for the car tycoon William Morris (later Lord Nuffield) […]
Brand | Snapchat – The Multimedia Messaging App And Its Culture of Aggressive Innovation
Snapchat, earlier known as Picaboo, was launched on Apple App Store in July 2011. Within 3 months of its success, in September, it was relaunched as Snapchat by Snap Inc., which was originally known as Snapchat Inc. Led by CEO Evan Spiegel, it was coded by Bobby Murphy, based on an idea by Reggie Brown. […]
Featured Startup | Ather Energy – The Indian Startup Building Smart And Intelligent Vehicles
Often called as Indian Tesla by a motor enthusiast in India due to its characteristics like fast and smart technology, driven amazingly well, tech-laden, cheap to run, low on maintenance, fantastic customer service, and just happen to be electric – Ather Energy is currently the talk of the town. The journey started of Ather started […]
Featured | boAt Lifestyle – A Brand That Helps Plug Into Nirvana
Well, if you are someone who loves music and has earphones plugged in most of the time, then you’ve probably heard about this brand. Well-established in India now, boAt is only four years old and was incorporated in 2016 by Aman Gupta. Since then, it has captivated millennials across the spectrum with its attractive pricing, […]
Brand | L’Oreal Paris – Because We Are All Worth It
Have you ever considered what a simple formula for hair dye can do? It can give birth to the idea of manufacturing beauty products and then selling them to the local hairdressers. The famous chemist who got this idea was Eugene Paul Louis, a young chemist from Paris who brought a revolution in the field […]
Brand | KFC – It’s Not Good, It’s Finger Lickin’ Good
Have you been repeatedly turned down or disappointed? Well, the maker of Kentucky Fried Chicken, Colonel Harland Sanders, also did. But he learned from his mistakes and not only made lemonade, but he, too, made the world a better place by introducing Kentucky Fried Chicken, also known as KFC today. KFC is an American fast-food […]
Brand | Alibaba Group – Creating A Brand While Disrupting Trade And Technology
The world began to notice it some time ago when a Chinese e-commerce company created the world’s largest Initial Public Offering (IPO) in September 2014, priced at USD 25 billion. Jack Ma, the company’s billionaire chairman, started the company in 1999 in his apartment in China as Alibaba.com. Today, Alibaba Group is a set of […]
Brand | H&M – A Brand Delivering Affordable Fashion For Everyone
In the year 1947, a person in Sweden named Erling Persson built the foundation of a brand that, in today’s time, is one of the most recognizable brands in the fashion industry. He opened a store in Sweden with the name Hennes which sold only women’s clothing. In 1968, he bought a hunting and fishing […]
Brand | Nestlé – The Global FMCG Brand Providing Good Food And Good Life
Rarely do we come across a brand that impacts our lives every day in uncountable ways. One such brand is Nestle. It is currently the largest food company in the world, measured by revenues and other metrics. As of 2019, Nestlé employees over 291,000 in 187 different countries with sales of $92.6 billion (In CHF). […]
Brand | Zerodha – From A Crazy Idea To Biggest Retail Broker Of India
2008 financial crisis in the USA brought almost every big economy of the world to its knees. People had lost faith in the investment options available to them. This happened in India as well as BSE SENSEX had plummeted by over 60% in one year. The recession had hit hard, and the markets were barely […]
Brand | Zara – The Tales of the Global Fast Fashion Retail Brand
Zara is the Inditex group’s flagship clothes and accessories brand. Few clothing retail brands keep up with the latest trends, are of high quality and yet, affordable. The amalgamation of all these characteristics has turned Zara, the Spanish clothing chain, into the go-to fashion brand for all. It’s not surprising that the garments company, which […]
Brand | Netflix – Creating A Winning Brand Strategy
In the modern era, nothing has taken over the world successfully, like Netflix. The online video streaming service provider has become a household name with its timeless branding, expanding slate of Originals, and a global expansion well underway. The concept of Netflix was originated when the CEO Reed Hastings was charged a $40 late fee […]
Brand | Glenmark Pharmaceuticals- A New Way For A New World
Glenmark recently announced that the Indian regulators have approved Fabiflu – a drug for the treatment of COVID-19. Fabiflu isn’t just another medicine. It is a hope to finally overcome the menace of COVID-19 which has led to the death of more than 400,000 people worldwide. The very virus that led to a severe economic […]
Brand | The Body Shop – Evolution Of A Brand That Could Be A Force For Good
The Body Shop International Limited, trading in the name of “The Body Shop,” is a British brand of cosmetics, skincare and perfume products. Founded by Anita Roddick, 45 years back in 1976, the company has had a roller coaster ride. Being a gigantic subsidiary of the Brazilian cosmetics group Natura & Co., it is currently […]
Brand | Chanel – A Brand Creating Uncomplicated Luxury
When one talks about amazing luxury brands, Chanel is always on the list. The company was started in 1909 by Coco Chanel, formerly Gabrielle Chanel and it continues to be one of the finest brands as far as fashion is concerned. Also, the fragrance Chanel No. 5 was curated by Coco Chanel herself and it […]
Brand | Asian Paints – Redefining The Concept of Paints
Asian Paints is India’s largest and Asia’s third-largest paint company headquartered in Mumbai, Maharashtra. The company deals in the manufacturing and selling of all kinds of paints, such as automotive, industrial and decorative paints, coatings, ancillaries, and products related to home decor, bath fittings, and related services. The company, along with its subsidiaries, is operating […]
Brand | Are You Sure It Isn’t Photoshopped? – The Journey Of Adobe Systems Inc.
Adobe is one of those rare companies whose product has become a verb. Adobe Systems Inc., like many other billion-dollar companies, was founded from the garage of John Warnock, one of the founders. The company is named after Adobe Creek, which is a 23-kilometer-long stream originating in the Santa Clara County, California, and it flowed […]