Case Study | IKEA “Glocal” Marketing Strategy In China
It is well known that for the past few decades, companies have been trying to design an effective marketing strategy for the global market while also catering to local needs and demands. This sort of strategy is called “Globally local” or “Glocal”. Thus companies take into consideration of local cultural, social, economic and linguistic factors while […]
Featured Startup | Swiggy – The Ultimate Food Delivery App
When you have an entrepreneurial mindset, nothing can stop you. Mr. Sriharsha Majety, the current CEO of Swiggy, believes in it when he says “Entrepreneurship was always in his blood”. Even after having his shares of failures, he, Mr. Nandan Reddy, and Mr. Rahul Jamini started what eventually became India’s largest and highest-valued online food […]
Brand | American Airlines – The Brand Strategies Of World’s Largest Airlines
In 2013, American Airlines and US Airways merged to form American Airlines Group, Inc. With its main headquarters in Ft. Worth, TX, the brand is globally recognized as a major network carrier that provides air transportation for passengers and cargo; it is also considered to be the world’s largest airline (by fleet size). In addition […]
Featured Startup | Unschool – Redesigning The Education Ecosystem
Unschool, founded in 2019 in Hyderabad, Telangana, is an ed-tech company that creates an online learning ecosystem for students and professionals. The company allows students, graduates, young professionals, entrepreneurs, and anyone with the curiosity to learn to create an online learning ecosystem that fits their needs and industry demands. It caters to a marketplace where […]
Brand | HDFC Bank – India’s Most Valuable Brand
HDFC (Housing Development Finance Corporation) Bank was among the first to receive ‘in-principle’ approval from the RBI to set up a bank in the private sector in 1994 during India’s banking sector’s liberalization. HDFC India commenced its operations as a Scheduled Commercial Bank in January 1995. It’s India’s most valuable brand with a brand value […]
Brand | Tata Consultancy Services – Inside One Of The World’s Largest IT Company
Imagine being a subsidiary of a $107 billion organization and contributing to about 70% of the group’s profit and 90% of the group’s revenue. Imagine creating such an impact that the group doubles its profit because of a subsidiary contributing higher dividends. That’s what Tata Consultancy Services, or fondly called TCS, means for Tata Sons. […]
Brand | Pinterest – The Unique Social Media With Unique Brand Story
Pinterest can be referred to as an online search platform, just visually. People can upload images or links as “pins”, combine several and create a “board”, and other people who like those “pins” can “pin” it. There are more than 200 billion pins on the website currently. The search platform can be driven both textually […]
NASA – Getting Humans To All Things Exciting In The Space And Beyond
National Aeronautics and Space Administration (NASA) is an independent U.S. governmental agency established in 1958 for the research and development of vehicles and activities for the exploration of space within and outside Earth’s atmosphere. The organization is composed of four mission directorates: Aeronautics Research, for the development of advanced aviation technologies; Science, dealing with programs for understanding the origin, structure, and evolution of […]
Featured Startup | OYO Rooms – An Idea That Disrupted The Hospitality Sector
An eighteen-year-old ambitious boy, a unique idea, and a lot of dedication, this is how one of the successful Indian start-ups began its journey. Ritesh Agarwal combined technology with hospitality when he first launched Oravel Stays, an online portal for guest houses and vacation rentals. Mr. Agarwal was awarded the Thiel fellowship for the travel […]
Brand | McDonald’s – The World’s Most Admired Fast-Food Brand
“I’m Lovin’ It” – for many people across the world, these three words are emotions. Such is the craze of McDonald’s across the globe. An American fast-food company in California, McDonald’s was incepted by Richard and Maurice McDonald in the year 1940. Having started its journey with Hamburger, currently, its fast-food product portfolio has diversified […]
Brand | Paytm – The Torchbearer Of Cashless India
The day was 8th November 2016. Hon. PM Sh. Narendra Modi addressed the nation to wish the citizens at the ending of a joyous festive season. Little did people know at that time about the term ‘demonetization’ and what the Prime Minister said after his best wishes to the nation was shocking to many. Rs. […]
Brand | Coca-Cola – The Becoming Of American Icon
Coca-Cola, also known as Coke, is a carbonated soft drink sold in more than 200 countries worldwide. It is hard-pressed to find somebody unable to recognize this iconic global brand. Currently, Coca-Cola is the most valuable soft drink brands worldwide. Coca-Cola secured 5th rank with brand value worth 63.37 Billion U.S. Dollars in a survey […]
Brand | Domino’s Pizza – From Just Selling Pizzas To Reinventing Itself As A Brand
Today, Domino’s Pizza is among the top five world’s leading quick-service restaurants in terms of brand value and has a brand valuation of over eight billion US dollars. They were the first to introduce the concept of “thirty minutes or less” delivery time. Globally, they’ve retail stores in more than 5500 cities, and almost half […]
Brand | Maruti Suzuki NEXA – 5 Years Of Redefining Customer Experience
Every second car on the Indian road is a Maruti Suzuki car. Seems fascinating, but it is the truth. Starting from FY 18, Maruti Suzuki has continued to enjoy a 50% market share in the passenger vehicle segment, closing FY 20 with 51% to be precise. The nearest competitor Hyundai Motors has a 17.48% market […]
Featured Startup | Dunzo – Creating A New Market Through New-Age Experiential Marketing
The Story On one fine day sitting at the restaurant, an alumnus of the University of Mumbai, Kabeer Biswas, thought, what if someone does a set of tasks for you, anywhere, anytime. And this is how he founded Dunzo in 2014 along with co-founders Ankur Agarwal, Dalvir Suri, and Mukund Jha, mainly focusing on 24X7 […]
Featured Startup | Dollar Shave Club
Dollar Shave Club is a lifestyle brand and e-commerce company that invents and delivers smart, affordable products to make lives more comfortable. It is an American company based in California. It makes its products through its entire R&D process that includes botanicals and chemists and that too at affordable prices. It delivers razors and other personal […]
Brand | Infosys – India’s One Of The Most Admired Brand With Humble Roots
In God we trust, everybody else bring data to the table. -Narayana Murthy Infosys, one of the largest IT and outsourcing service company in the world today, was founded in 1981 in Pune by seven engineers – Narayan Murthy, Nandan Nilekani, S D Shibulal, K Dinesh, N S Raghavan, S Gopalakrishnan, and Ashok Arora. Before […]
Brand | Red Bull – Creating A Brand Through Extreme Content Marketing
Red Bull sold 7.5 billion cans of the energy drink, i.e., they sold a Red Bull can to almost every person on the planet in 2019, making revenue of 6 billion USD. Red Bull owns five professional football clubs, runs two formula- one team, one ice hockey team, and is famous for its extreme sporting […]
Case Study | From Building Burj Khalifa To Running Out Of Money
Arabtec Construction LLC (Arabtec), set up in 1975, is the biggest auxiliary of Arabtec Holding PJSC and conveys social and financial foundation ventures, including tall structure improvements, air terminals, extravagance estates, and famous milestones. It has attempted ventures in the UAE, more extensive GCC, North Africa, and Asia. It has built both skyscrapers and the […]
Brand | Tata Motors – The Most Comprehensive Automaker Of The World
Part of the USD 100 billion Tata group, Tata Motors Limited (BSE: TATAMOTORS), a USD 45 billion organization, is a leading global automobile manufacturer of cars, utility vehicles, buses, trucks, and defense vehicles. Being India’s largest and the only OEM(Original Equipment Manufacturer) offering an extensive range of smart, integrated, and e-mobility solutions, it aims to […]