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Month: October 2020

Featured Startup | OYO Rooms – An Idea That Disrupted The Hospitality Sector

An eighteen-year-old ambitious boy, a unique idea, and a lot of dedication, this is how one of the successful Indian start-ups began its journey. Ritesh Agarwal combined technology with hospitality when he first launched Oravel Stays, an online portal for guest houses and vacation rentals. Mr. Agarwal was awarded the Thiel fellowship for the travel […]

Marketing Concept | White Bread Vs Wheat Bread

The idea of conceiving marketing concepts in terms of bread was first introduced by Pamela Vaughan from HubSpot. Gregory Ciotti later detailed it out. As the name suggests, White vs Wheat bread concept is a clear distinction between two different types of content of social media updates. Let’s go with a world-wide assumption “Wheat bread […]

Brand | McDonald’s – The World’s Most Admired Fast-Food Brand

“I’m Lovin’ It” –  for many people across the world, these three words are emotions. Such is the craze of McDonald’s across the globe. An American fast-food company in California, McDonald’s was incepted by Richard and Maurice McDonald in the year 1940. Having started its journey with Hamburger, currently, its fast-food product portfolio has diversified […]

Brand | Coca-Cola – The Becoming Of American Icon

Coca-Cola, also known as Coke, is a carbonated soft drink sold in more than 200 countries worldwide. It is hard-pressed to find somebody unable to recognize this iconic global brand. Currently, Coca-Cola is the most valuable soft drink brands worldwide. Coca-Cola secured 5th rank with brand value worth 63.37 Billion U.S. Dollars in a survey […]

Brand | Domino’s Pizza – From Just Selling Pizzas To Reinventing Itself As A Brand

Today, Domino’s Pizza is among the top five world’s leading quick-service restaurants in terms of brand value and has a brand valuation of over eight billion US dollars. They were the first to introduce the concept of “thirty minutes or less” delivery time. Globally, they’ve retail stores in more than 5500 cities, and almost half […]

Featured Startup | Dunzo – Creating A New Market Through New-Age Experiential Marketing

The Story On one fine day sitting at the restaurant, an alumnus of the University of Mumbai, Kabeer Biswas, thought, what if someone does a set of tasks for you, anywhere, anytime. And this is how he founded Dunzo in 2014 along with co-founders Ankur Agarwal, Dalvir Suri, and Mukund Jha, mainly focusing on 24X7 […]

Featured Startup | Dollar Shave Club

Dollar Shave Club is a lifestyle brand and e-commerce company that invents and delivers smart, affordable products to make lives more comfortable. It is an American company based in California. It makes its products through its entire R&D process that includes botanicals and chemists and that too at affordable prices. It delivers razors and other personal […]

Case Study | From Building Burj Khalifa To Running Out Of Money

Arabtec Construction LLC (Arabtec), set up in 1975, is the biggest auxiliary of Arabtec Holding PJSC and conveys social and financial foundation ventures, including tall structure improvements, air terminals, extravagance estates, and famous milestones. It has attempted ventures in the UAE, more extensive GCC, North Africa, and Asia. It has built both skyscrapers and the […]

Brand | Tata Motors – The Most Comprehensive Automaker Of The World

Part of the USD 100 billion Tata group, Tata Motors Limited (BSE: TATAMOTORS), a USD 45 billion organization, is a leading global automobile manufacturer of cars, utility vehicles, buses, trucks, and defense vehicles. Being India’s largest and the only OEM(Original Equipment Manufacturer) offering an extensive range of smart, integrated, and e-mobility solutions, it aims to […]

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